Media Influence On Presidential Elections

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Media is the medium through which politics occurs. Specifically, television casts a more clarified view into elections, campaigns, and politics as a collective whole. The broadcasting of the campaigning proccess helps create unintended images for presidential candidates, which may alter the way the American population vote. Although television has created universal access to knowledge of presidential elections, and promotes the democratic principles our nation stands for, it has also motivated voters to pursue the candidate’s image rather than the issues they intend to address as president. Much before television became a permanent fixture in US homes, Americans acquired information through radio. Similar to television, several radio stations

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