Mdt/571 Week 3 Assignment

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Classic Airlines Marketing Solution MKT/571 March 14, 2011 Steven Knabe Obviously Classic lack basic marketing concept, and this have further deteriorate the image of the company and alienate its customers. Kotler and Keller (2007) stated that” a product is anything that can be offered to a market to satisfy a want or need.” The product been offered by Classic have failed to address customers want or need and the competitors have seized the opportunity to attract some of the Classic customers and shrink both Classic market and profit. Been in the airline industry for over 25-year, Classic airline have not demonstrates its marketing strategy, and this has been the root cause of major financial setback facing the company. Business unit strategic planning process would be used to assess the Classic present condition and recommend appropriate course of actions to re-strategize the company for better performance and efficiency. Business Mission Dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, caring and company spirit. External Environment Similarly, it is extremely important to assess the strengths and weaknesses from external environmental, mitigate the impact, and explore the opportunities. |Environmental Factors |Opportunities |Threats | |Social / Demography |Cost leadership, offer package deals, baby |Low Threats | | |boomers | | |Economic |Offer family packages, reduce fares |Decline profit, recession, price of

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