McDonalds has benefited from several years of strong growth, having nearly $22 billion in sales in 2006. In 2007, the company’s stock rose nearly 22%, sitting at around $54. The move to compete with Starbucks, however, still carries some risk. Some McDonald loyalists say it could slow down service at McDonald's restaurants, taking away from its “fast food” standard. Others may begin to think McDonalds is stepping into a new realm of service, looking to acquire a higher standard of customer, who in return will be looking for a higher quality menu and service.
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
Second, whether it can profit by selling healthier more natural fast food. Lastly whether it can effectively venture into global markets and challenge one of biggest worldwide fast food eateries, McDonalds. Chipotles vision is to "change the way people think about and eat fast food", by serving “food with integrity”. The following provides an industry examination and inside investigation of the organization before giving recommendations. External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas.
The ubiquitous Golden Arches have become recognized throughout the world. McDonalds has become a saturated symbol with associations greater than the sum of its corporate parts. Golden Arches East portrays how McDonalds, from opening its first restaurant in Japan in 1971, has gained a firm market in Asia. James Watson’s Golden East Arches depicts the responses of McDonalds presence of five different Eastern Asia cities including; Tokyo, Hong Kong, Taipei, Seoul and Beijing. The goals of this essay are to analyze the responses of the immerging McDonalds in the five East Asian cities, evaluate the strategies used by McDonalds to adapt to differing cultures, look at the role of the new markets localizing the a company from “American Society,” and understand the relationship between globalization and localization based on the McDonalds venture into new cultures.
Burger King and Taco Bell started in the 1950s, and Wendy's opened in 1969. Some chains, like Carl's Jr., KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after. McDonald's, which started it all, is now the world's largest fast-food chain. According to the National Restaurant Association, in 2005, sales of
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Use for this task Subway and McDonalds. The marketing concept of the Subway is based on the idea that they can best meet their objectives by concentrating on customer needs and satisfying those needs better than competitors. Principles of the Subway • Understanding consumer needs. Markets change rapidly and so it is essential that organisations constantly look for new product and market opportunities. The Subway is constantly promoting new sandwiches.
They have created a new image in an inspired 20/20 design displaying their flame-grilled process to increase same store sales, higher profits and a strong return on investments (Burger King, 2013). They have also provided incentives to encourage franchisees to follow the remodeling efforts as well. And finally they have restructured their field teams to decrease their scope of responsibility. When the team has fewer restaurants under its scope, it can focus more on food quality, guest service, speed of service and cleanliness. Also, field members have been redesignated as business coaches.
Moreover, it will be a good opportunity for fast food business such as Burger King, McDonald, and Subway. Due to the fact that people have to eat all of the time, Costco could allow those fast food companies to rent their space. As a result, renting fees could become another way for Costco to make
Therefore, customer will be more confident with this brand and willing to buy more products from it.- 2 restaurants of McDonald’s are located in Ho Chi Minh, which is the most developed city in Vietnam with a high rate of income and consumption. Specificly, young adults and wealthy people are main groups for the brand to serve. (ThanhNien News 2013).- McDonald has a special discount and offering system for children. Therefore, it can easily attract parents with childrens.- McDonald's open its stores 24 hours a day, which can meet the needs of customers anytime. | Weaknesses- McDonald’s entered Vietnam's market later than other fastfood brands such as KFC, Loteria and Jollibee (Clark, A 2014).