Mcbride Financial Services Marketing Strategy Paper

811 Words4 Pages
McBride Financial Services Marketing Strategy University of Phoenix Business Systems BSA310 McBride Financial Services Marketing Strategy McBride Financial Services is a startup mortgage company that is looking to expand its customer base by implementing a new marketing strategy that will target people in the upper mid-west states of Idaho, Montana, Wyoming, North Dakota, and South Dakota (McBride - About Us, 2014). McBride Financial Services (hereby referred to as McBride) is a provider of low cost mortgage services using state of the art technology (McBride - About Us, 2014). In developing a successful marketing strategy, McBride has to consider market research; type of media; their target markets; and how much of the marketing they…show more content…
McBride should make sure that their website is properly optimized for search engine so that consumers can easily search and find their website. McBride should also make sure they do not participate in unethical techniques like email spamming, website phishing or keyword stuffing (the practice of loading a webpage with keywords or numbers in an attempt to manipulate search engine results (Keyword Stuffing, n.d.)). These types of tactics can have a negative impact on the reputation of…show more content…
(2014). Retrieved from https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/McBride/intranet/business-plan.html 03/02/2014 Conducting Market Research. (n.d.) Retrieved from http://www.entrepreneur.com/article/217388 03/02/2014 Secondary Market Research: Advantages and Disadvantages. (n.d.). Retrieved from http://www.ianswer4u.com/2012/05/secondary-market-research-advantages.html#axzz2uphHYj5S 03/02/2014 Kane, J. (2011). Marketing to First Time Home Buyers. Retrieved from http://connect.homes.com/2011/03/1x-homebuyers 03/02/2014 Papasan, J. (2009). Seven Ways to Attract First Time Home Buyers Today. Retrieved from http://blog.kw.com/2009/09/18/seven-ways-to-attract-first-time-home-buyers-today 03/02/2014 Lee, B. (2013). How to Create True Customer Advocates. Retrieved from http://blogs.hbr.org/2013/05/how-to-create-true-customer-ad 03/02/2014 Lilyquist, M. (n.d.). Types of Marketing: Traditional & Internet. Retrieved from http://homebusiness.about.com/od/marketingadvertising/a/Types-Of-Marketing-Traditional-And-Internet.htm 03/02/2014 Keyword Stuffing. (n.d.) Retrieved from https://support.google.com/webmasters/answer/66358?hl=en
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