Mavi Jeans Case Study

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1. What factors contributed to the success of Mavi Jeans? • Mavi Jeans can be easily reached to buy, because of Mavi shops availability in 50 countries, and more than 4,000 points of sale worldwide; • Well-known brand that started by manufacturing jeans for famous brands like Lee, Calvin Klein, Armani, and Tommy Hilfiger. • High quality, along with reasonable pricing. • Fashionable, famous for their designer work, designers. • First ones to transfer menu concept to fashion • Always searching for new ideas. • Advertising model different according to their popularity in different part of the world. • Following current trends, along with traditional models. 2. How would you define the company’s target market? What is the current positioning

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