Case Study: Purchase Rustica Industries

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NEWPORT PARTNERS: CASE PRESENTATION SLIDES RECOMMENDATION Option: Purchase Rustica Industries (140 mil USD) + Industry leader; strong management team - Expensive deal which requires heavy debt (100 mil USD) - 65% market share in saturated market: little room for further growth - Low barriers to entry: uncertain if maintaining market share is sustainable - Complex company with multiple divisions: will require more attention from Newport Option: Purchase Wildflower (88 mil USD) + Strong brand recognition as premier label in a stable industry; growth potential in international market and DIY segment - Vulnerable to boom-and-bust cycle of residential and commercial construction sector - Growth over-reliant on growth of big box retailers Recommendation: Acquire 40% stake in Yellowstone Cattle Bank (30 mil USD) + Manageable deal size. No need to run up debt at a time when leverage is hard to come by + Relatively uncomplicated company (cf Rustica). Not expected to demand inordinate amount of time or resources from Newport (i.e. “operation-lite” acquisition) + Clear exit strategy – presence of numerous strategic buyers when Newport is ready to sell YCB + Value-for-money compared to recent transactions of comparable public companies + Ample cost-saving opportunities through integration of backend…show more content…
rapid growth of credit/debit card usage (see chart below) Recommended Newport Strategy: - Acquire and oversee smooth implementation of cost-saving measures and capture of expanding credit/debit card sectors - Look to sell off in 3-4 years to a larger payment processor looking to move

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