Marriott International Essay

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TITLE OF THE CASE : MARRIOTT INTERNATIONAL TIME CONTEXT : YEAR 2007 SUMMARY OF THE CASE : History. Marriott’s origins date back to 1927 when J. Willard Marriott and his bride, Alice, opened a 9-seat root bear stand in Washington, D.C., called the Hot Shoppe, where hot food such as tamales, chili and tacos were served during the winter months. In 1992, Marriott officially incorporated in the state of Delaware as Hot Shoppes, Inc. With fast-paced growth, Hot Shoppes went public in 1953, and then in 1957, Marriott opened its first hotel, the Twin Bridges Marriott in Arlington, Virginia. Marriott’s first international expansion took place in 1966 when the company acquired an airline catering kitchen in Caracas, Venezuela. The next year, the company officially changed its name to Marriott Corporation. Marriott grew to a billion-dollar company through acquisition - from cruise lines in 1971 to Farrell’s ice cream parlors in 1972 and two theme parks near Chicago and San Francisco in 1976. Marriott International was listed as a separate public company in March 1998 and began to focus on business and leisure lodging by selling off its senior living facilities in 2002. In 2005, Marriott divested its Ramada International Hotels and Resorts to Cendant Hotel Group and continues to diversify into the upscale lodging and management business through alliances and joint ventures. Ranked number one in both market capitalization and revenues in the lodging industry. Headquartered in Bethesda, Maryland, Marriott International (MAR) in 2007 and for eight years in a row has been ranked by Fortune as among the “100 Best Companies to Work for.” Marriott has 150,600 employees worldwide and 60% are women and minorities. Fortunes’s “Most Admired” rankings are based upon the eight criteria: innovation; people management; use of corporate assets; social responsibility; quality

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