One of the main strengths that I feel they hold is the relationship that the company holds with the suppliers. They have always used a better quality of food and more conventional ways of cooking then their competitors, but they have evolved within their supplies. With growing as much as they have and to keep their customer base they have become more aware of where it is that their food is coming from. This allowing them to be sure that they are still offering the best of
The objective will also be met as more sales from the majority of the British public will result in more profit to re-invest in the company. Walker’s promotional mix here of using the outer packaging as a space to advertise, describe and explain details about the company is a very sturdy and effective use of promotion. This is because the product goes out globally to all major retailers and as well as selling the product for revenue it is also used as a large space of free advertising each promoting the Walkers brand. Promoting the brand in such a way will easily rank their brand above other competitors and therefore resulting in further sales and profits, completing Walker’s main objective. Price The price is another valuable tool for promotion as it determines how much customers have to pay for the product.
It enjoys a strong position in the market and is viewed to grow more rapidly in the future. The case study brings out the unique propositions, which have worked in the favor of Morrison’s relative to its competition. Company Strategy: A visit to the company’s website brings out the “no frills” approach of the organization, its strategy is simple, the website quotes, “Keeping things simple: Our vision to be the ‘Food Specialist for Everyone’ is now well advanced. Our constant focus on freshness, great value and outstanding service is appealing to more and more people.” This focus on fresh offerings to the consumers at the most competitive price, along with exceptional customer service has differentiated Morrison’s from its competitors. Business model of Morrisons’s: The Company has grown steadily over the years and apart from the recent Safeway takeover, it had only acquired Whelan discount stores.
Their s also less global competition which equals more slices of pie for Blue Nile. Power of Buyers) The pressure consumers can exert on Blue Nile to get them to provide higher quality products, better customer service, and lower prices are almost none existent or very minimal because that’s who blue Nile prides themselves on being. This is very important because “buyer power” is one of the forces that help shape the competitive structure of a market or industry. Power of Sellers) Blue Nile has done an excellent job of making arrangements and agreements with their suppliers to
When I go to a place to spend my money, I like good customer services as well as good food. If the food is good I might come back if the service is bad. If the food and service is bad I will not come back without calling the manager. I also talk about it to my friends to let them know of my experience. I enjoy going to places like Chik Fil A because the services and the people there are so friendly and therefore I could go there every day if possible.
BTEC BUSINESS EXTENDED CERTIFICATE LEVEL 2 ASSIGNMENT Customer Relations Unit: 11 PASS 2 Explain the advantages of a superstore that provides good customer service, and also outline the benefits of the employees and customer gain too. This means about thinking of the type of customer service you and your family expect in a superstore and the facilities you expect to find. The advantages of a superstore are they can provide a consistently high level benefits to the employees and customer include: Satisfied customers: if they make a good customer services and help support, this can make more repeat customer and then repeat customer will recommend more new customer to you business. A good public image: it was making more sales by new customers. When you broadcast advert if you have a good public image then you may have a good reaction.
• The compensation was good because of the way it was set up for the employees. • Increase in ad spending created better brand awareness. Weaknesses: • They had higher retailer margins and could have given market share to other two companies. • Not much of a barrier to entry in this business • Management not been happy with the decreased prices in order to increase market share. The company has been so successful because of the four different ranges of high quality products they have.
Sam Walton incorporated this culture into every aspect of the business, where you can find a set of beliefs for all employees such as high customer service, respect for the individual, striving for excellence and acting with integrity. Their adherence to these principles has created a unique work culture at Walmart. Stressing on customer service, dealing with them as neighbors/friends and offering assistance anytime is their first priority. Moreover, Managers always offer support to their associates so they can best serve the customers. Walton considered it essential to visit all the Wal-Mart stores, and meet with employees and customers.
This is due to it can inhibits the growth of food microorganisms just like how it behave in the other field as mentioned earlier. As a result, it is able retain the product’s freshness and also longer the shelf life of the product. This is the main reason of the food manufacturers to add in boric acid into the process as they can save and earn more profits by reduce the chances of spoilage of the product (Normah et al., 1984). The similar news also being reported by The Star (2000), which mentioned that boric acid also used to hide the staleness and preserve the freshness of fish and meat among all the fishermongers and food manufacturers. Boric acid added to food such as nyonya kueh, fish cake, koay teow and others, it can acts as food additives to enhance the flavour, colour, texture and crumbiness of the food and the most significant is, it can preserve the food longer than normal.
Customers who are loyal to a name-brand company are more likely to try the new product, as opposed to someone who is not loyal. For example, a popular burger place could offer a new smoothie drink at a premium price. Many loyal customers will purchase the new drink because they are pleased with the products they already buy from the company. Loyal customers also draw new customers for the company through word of mouth. Market Share A customer with a strong brand has a high market share because of its reputation, and this makes it difficult for new entrants to enter the marketplace.