Marketing Plan

723 Words3 Pages
A. Product/Service to Sell Description Crepetonite is CWC’s main product which is a dessert/snack meal that has 3 variants namely: mango float cake crepe which contains mango, cream, cake, and powdered grahams; chocolate banana cake crepewhich contains banana, mouse cake, mocha and cocoa; blueberry cheese cake crepe which contains blueberry, cream and cheese cake. It is made up of mango which is an excellent source of vitamins A, B-6, C, E, flavonoids like beta-carotene, alpha-carotene,andbeta-cryptoxanthin it is also a good source for potassium; bananathat containsvitamins A, B-6, C, naturally fat-, cholesterol-and-sodium free it is also a good source of potassium, dietary fiber, and manganese; cheese cake that contains vitamins A, C, D, E, K, B-6, B-12, omega 3 and 6, potassium, iron, calcium and zinc; grahamsthat contains vitamins A, B-12, B-6, C, D, and E, calcium, iron, magnesium, niacin, thiamin and zinc; cream that contains vitamins A, B-6, B-12, C and E, calcium, iron and magnesium. Crepetonite which has a cake inside is new to the eyes and taste of the consumers; this will be our edge in our product. B. Target Market 1. Area Coverage… CWC Company will cover CDO specifically Xavier University - Ateneo de Cagayan, Corrales Avenue. 2. Demographic Profile CWC Company is aspiring to capture the interest of the whole Xavier University - Ateneode Cagayan Community male and female, especially teen agers from 1styr. to 4thyr.level. C. Demand and Supply Analysis 1. Survey Results 2. Observation Results 3. Focus Group Interview Results The FGI was done inside the XU campus last Dec. 4-6, 2013. There were 5 sets which were composed of 5-6 students. Each set came from different colleges and most of them liked the taste of the 3 variants (mango float, blueberry cheese cake and Choco banana) According to an ABIS student “I like your crepe

More about Marketing Plan

Open Document