Marketing Critical Reflection

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Critical Reflection Income inequality is an unequal distribution of income throughout a population. Usually inequality is measured using families’ incomes rather than an individual’s personal income. Families annual incomes are divided into groups and the share of total income is calculated (Gans, King, Stonecash, Mankiw, 2011). Income distribution can be represented by a Lorenz curve. A Lorenz Curve shows a Gini coefficient which represents income equality – the figure zero represents total equality and a figure above one represents inequality. (Wikimedia Foundation, inc 2013). (Robert Reich, 2011) states that as a whole, our economy is becoming more and more unequal in terms of income distribution. The wealthy are getting wealthier and the less wealthy are getting less wealthier. From 1981 to present day, a period of time in which a recession has occurred we have seen growth slow down and the rich have taken home more than the poor. The rich spend a lower proportion of their income than the poor, therefore the poor tend to be getting nowhere in terms of saving, leaving them at the bottom of the income scale. If income inequality continues on its current path society will slowly change over time. Our culture will soon see a significant change in traditions such as marriage and education. This will become of normality to the rich, and not so much for the poor. Families earning a low income may miss out on education opportunities and decide to work instead so that they can consume comfortably. I think society will be more separated in terms of social class due to wealth creating more dispersion between the groups. Social mobility is how easy it is to move from class to class, either according to wealth, education, family, ethnicity or other factors that determine social class. If social classes are more separated, it will make it more difficult to improve our

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