Going public when the airline industry are still suffering from 9.11 attack is adventurous, especially it is even harder when the competition of the airline industry is severe, given the fact that 87 new-airline failure over the past 20 years. However, JetBlue has good management team with strong capability, and it has considerable competitive advantage compared to comparable companies, hence there are more opportunities and strengths than threats and weaknesses. JetBlue’s executive management team have rich experience in the airline industry. CEO David Neeleman has extensive experience with airline start-ups and worked in various low-fare flights. COO David Barger and CFO John Owen had worked in airline companies before joining JetBlue.
Allegiant Air realized that Hawaii was an untapped market due to recent airline mergers and bankruptcies. Hawaii is the most prominent U.S. leisure destination that Allegiant can capitalize on along with hotel and car rental packages giving them a bigger piece of the pie. Allegiant Air is a low cost carrier with great customer service; its customers were looking for, a competitive alternative to Allegiants rivals. Introduction Allegiant Air was created in 1997 as WestJet Express in Enterprise, Nevada; Allegiant Air acquired its name and operating certificate in 1998, after a trademark dispute with West Jet Air Center of Rapid City, South Dakota. Its first scheduled service began in October, 1999, connecting Las Vegas and Fresno, California with a Douglas DC-9-21 and DC-9-51 aircraft.
Leveraging WestJet's fun and friendly image and commitment to a great guest experience, this company is rated highest in guest satisfaction and loyalty among the most used tour operators in Canada. Offering a great flight schedule and a wide variety of hotel and resort options, WestJet Vacations is dedicated to making your travel experience fun and memorable from the moment you book to the moment you return home. "Familiarity, quality and consideration are the foundations of a strong and profitable brand” as explained by Richard Cooper. The survey was conducted across Canada in June and July 2012. WestJet Vacations scored higher than the other vacation companies for overall satisfaction, likelihood to recommend and customer service.
Background: History, Services, and Financial Information Southwest Airline employees understand that in order to make a company great, they must take pride in providing quality service. The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. Over the past 30 years, Southwest Airlines has gone through many changes and improvements within the industry, which has made the company one of the top airlines in the world. In 1971, the airline formed to provide travel services to people of Dallas, Houston, and San Antonio. As of 2005, Southwest operates in 62 major cities in 32 states across the country, with service to over 60 airports and more than 3000 flights daily.
At the age of 42 he was at the peak of his career, or so he thought. What did the doctor's say? What did his fans say? How big of a surprise was it? All of these questions are asked regarding Elvis' death, and the answers are as follows.
The advertisement can easily be identified as one for Southwest Airlines because the company’s logo located in the bottom right. The add appeals to the ethos of many people who view it because they can easily and simply identify the airline’s logo. The airline is one of the most widely recognized airlines in the United States. The company has a solid reputation of affordable, no-frills service, and a high degree of customer satisfaction. It is consistently ranked as one of the top Fortune 500 brands.
With a franchise the risk is somewhat lower because the business has already proven itself to be successful. Thus, if an individual want’s to make a profit and not risk much of its investment a franchise is the perfect formation to
A passenger that has just handed their life over to the airline. After considering the apparent safety issues when considering flying, why pick one airline over the other? If you asked this question to any employee or previous passenger of a WestJet flight, they would give you hundreds of reasons to fly with WestJet. The prominent reason is their outstanding customer service. The airlines customer service is legendary across the continent, and is a vital part of their no-hassle promise to guests.
Case Study: Southwest Airline Southwest Airline started its operation at Texas intrastate market in 1971 with an image as “underdog” in the eyes of both employees and the Texas public. In its early marketing (1970s), Southwest retained the short-haul, high-frequency, low-cost, “Luv” strategy, which let it won the official “triple crown” of the airline industry 12 times by mid-1993 (see Exhibit 1). Question 1: What are some of the ways in which Southwest is different than other commercial airlines? Southwest Airline achieved its remarkable success and differentiated itself from other commercial airlines by many unique ways. * Service:Southwest Airline added “Family Fun” that includes playing games with passengers and hiring people who are fun that can translate to friendly into its customer service and employment, which makes passengers and employees like a big family.
Outside –in thinking as opposed to inside out thinking is vital for successful product and service innovations. Discuss. Introduction Evidence shows that businesses that have the awareness to continually create, evaluate and successfully exploit their new ideas are more likely to survive and prosper in the competitive global economy. These ideas improve the way we do things and the things we make: the things that allow a business to remain competitive. Innovation Innovation can be defined as the process of translating an idea or invention into a good or service that creates value or for which customers will pay.