Kudler Fine Foods Market Analysis Kudler Fine Foods is a gourmet food grocery mart that prides itself on serving the customer with the finest organic foods available from around the world. Business owner Kathy Kudler realized there was a demand for a gourmet food market in her hometown of La Jolla, California. She believed that there was a market for quality foods, and that people would be willing to shop at a store with a concentration of rare quality foods. The company slogan is shopping the world for the finest food. This slogan emphasizes the company mission to truly serve what they believe is the best items from around the world, no matter the location.
Additionally, the website should be immediately upgraded with e- commerce capabilities and an extensive catering service section. Many consumers will visit the site on a whim and find out that their favorite store can provide food for their events. No matter the scale of their function, each package should be described at the website. This will enable the customer to feel connected to the company, both at the store and home. Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes.
Kathy would like to build the company up to a point so that in the next few years she’s able to retire (Kudler strategic plan, 2003). The employees want to be able to earn a good salary and have job security by working for a profitable and growing company. The customers want a large selection of high quality products at reasonable prices. The company’s suppliers have the similar interests as the employees – steady orders from a profitable and growing company able to pay its bills in a timely manner. Problem Statement Kudler Fine Foods can become the premier gourmet food store in its marketplace by developing effective leadership that enables the company to be
MEMORANDUM Current vision: “Livoria will be the first choice of Dawkin residents who are seeking a variety of high-quality fresh sandwiches at reasonable prices “ Stated mission: “We are the highest-quality sandwich shop in Dawkins because of our legendary sandwich-making processes and our commitment to using the highest-quality ingredients” Stakeholders’ Preferences: Paul Livoria * Consider franchising to increase market share and growth Sam Livoria * Expand menu to include vegetarian food Key successful factors * Excellent customer services and loyal customers * Easy access to ingredient and raw materials * High population growth and disposable household income in Dawkins * High staff retention rate
We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride, and company spirit." Whole Foods Market’s mission statement is an extension of their motto “Whole Foods, Whole People, Whole Planet”. Here is the mission explanation: " Whole Foods - We obtain our products locally and from all over the world, often from small, uniquely dedicated food artisans. Whole People - We recruit the best people we can to become part of our team. We empower them to make their own decisions, creating a respectful workplace where people are treated fairly and are highly motivated to succeed.
Wegmans has also been in one of Fortune Magazine’s 100 Best Companies to Work For since 1998, including being number one in 2005. Anyone who has lived near a Wegmans store knows the devotion the brand quickly evokes in their customers. Wegmans culture is appealing to me is because they treat their employees and customers with the utmost respect. They also pride themselves on contributing to the communities where their stores are located. Wegmans also carries a variety of organic products that regular stores do not carry and they sell them at very reasonable prices.
Whole Foods Market is the largest retailer of natural and organic foods in North America and the United Kingdom (Whole Foods Market, 2013). Whole Foods seeks the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture (Whole Foods Market, 2013). Conclusion The analysis provided Kathy Kudler of Kudler Fine Foods with a snapshot of where the company currently stands and addresses needed improvements. Identifying the company’s strengths and weaknesses through customer surveys helped to ascertain the areas Kudler Fine Foods must implement to remain competitive in the market. The strengths of the company are beneficial for sustenance; however, the weaknesses could pose a threat to the company’s long-term viability and its desire to remain a leader in the region.
What do you like/dislike about the company’s motto “Whole Foods, Whole People, Whole Planet?” Do the motto and the principles underlying it (Exhibit 1) really matter at this company or are they just nice words and cosmetic window dressing? Explain. I think John Mackey’s strategic vision was very good , he not only wanted to carry natural and organic foods in his stores but also recruit the best team and actively help the community. The motto is very important as he sets the example from within his company from his employees to his customers and extends the motto into the community. 4.
With the two core values of Tosco: None tries hard for customers and treat them as we want them to treat (2005).Tesco is beautifully driven by its quality service and standard products. Its emphasis mainly on understanding needs of customers through highly trained and motivated employees to guarantee customer satisfaction. Tesco’s mission and vision shows that the company is driven by loyal customers (2006): [TEO3]. As the retail industry profit is steadily increasing and profiting by cash cows, Tesco’s strategic position is alaysed in this report. Dominating food and grocery retail market by almost three-fourth of all sales accounted, Tesco cemented its place to be largest retailer in UK.
They no longer accepted stale-dated groceries that were offered in some Loblaw’s Superstores. These kinds of time-sensitive products required the company to stock and manage inventory better. However, this also opened the opportunities for the company to sell more organic and traditional food items. 2.1.2. Competitors The biggest competitor facing the company was Wal-mart.