Market Professional Practice; Client Strategy Proposal

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Market Professional Practice Group assignment: Client Strategy Proposal Jennifer Cornwell:Tuesday 8AM Rachel Gibbings 14271654 Tricia Ong: Lauren Trevaskis: 14267161 Ashvin Nair: Contents Page 1.0 SUMMARY.............................................................................................................................1 2.0 INTRODUCTION...................................................................................................................2 3.0 ORGANISATION BACKGROUND....................................................................................... 4.0 RESEARCH............................................................................................................................ 4.1 Survey........................................................................................................................... 4.2 Competitors.................................................................................................................. 4.3 Media Audit.................................................................................................................. 4.4 Save the Children Fund Website.................................................................................. 5.0 TARGET MARKET................................................................................................................ 5.1 Demographic............................................................................................................... 5.2 Government................................................................................................................. 5.3 Staffing........................................................................................................................ 5.4 Media..........................................................................................................................

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