Marine Corps Ad Analysis Essay

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Mando Escamilla March 8th 2013 Ad Analysis The United States Marine Corps is one of the biggest part of our nations defense and offense when it comes to war. It is vital that all of the advertisements for the U.S. Marine Corps are perfect and draw in attention so that they can get more applicants and recruits. This United States Marine Corps ad is different from any other ad I have seen. The ad draws in attention by choosing an action shot as the picture. The picture is formal and is lived in. The picture consists of a marine training on an obstacle that is very high in the air and is rural because the obstacle is surrounded by evergreen trees. The emotional effect the picture gives is an encouraging, “I-can-do-anything-I-put-my-mind-to” attitude. The model’s facial expression shows he is hustling, giving his best effort, dedicated and struggling. The model…show more content…
The words on the ad are “there is no easy way in. if there were, it wouldn’t be the Marine Corps.” The words contribute by creating an image or the idea in someone’s head that becoming a marine is a hard road ahead, but it is made up with the reward of being called a marine. The style of the text is simple, yet bold; it gives it the effect of a bold “in-your-face” statement. The sentence at the bottom of the ad is a challenge, the last two words are prove it, which would make someone want to go and prove that they have what it takes to defend our nation. The sentence also says “you must give everything you’ve got and we’ll let you know when you’ve given it”, which gives the feeling of motivation to try and give everything I have. The Marine Corps ad was designed to convince young men to join the Marine Corps. The ad makes the Marine Corps look like it is the best thing in the world, and is the most important thing ever. The ad is well put together and organized, it does what it is designed to do, It convinces me to look into joining the Marine

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