Malcolm Gladwell's Persuasive Speech

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Malcolm Gladwell on spaghetti sauce In this speech by Malcolm Gladwell, He starts out the speech mentioning about his book that he was there to promote, “blink”. He says although the book makes him happy and his mother happy but the book is not about happiness so instead he decides to change the subject to talk about a personal hero of his, a man that brought happiness to Americans for the past 20 years, Dr. Howard Moskowitz, who is most famous for reinventing spaghetti sauce. He briefly describes him and what his profession is, psychophysicists. From what Gladwell understood that psychophysicists do is measure things. When Dr.Moskowitz finished getting his doctorate, he set out to Whiteplains, NY and opens up a little consultant shop. One of his first clients was Pepsi. At the time there was this new thing called aspartame. So Pepsi…show more content…
They said they’re working with a band from eight to 12 percent. Anything below Eight percent wasn’t sweet enough and anything above 12 percent is too sweet. What they wanted to know what was the sweet spot. Dr.Moskowitz conducts a survey with thousands of people trying the different amount of aspartame. He records his research and as of a result the data that he collected didn’t make any sense. For years he didn’t know what went wrong with the experiment conducted. Out of nowhere the answer came to him, they were looking for the wrong Pepsi but what they should have been looking for is the perfect Pepsi’s. He would go and set up a meeting with Pepsi, then tell them what his revelation was. These people would quickly dismiss him because of how crazy it sounds. Vlasic Pickles came to Dr. Moskowitz hiring him to help create the perfect pickle and in response he said,” there are no perfect pickle; there are only perfect pickles.” When came with a solution he would help create zesty

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