Loblaw Company Marketing and Strategy Case

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Name of Case: Loblaw Companies limited Date Due: Name of Student: Meagan Chisholm Student #: 099303 Problem Statement ➢ Who has to make recommendation/decision: President John A. Lederer ➢ Has to do what: Take a fresh look at its own strategy ➢ Why: Threats of new competitors, Wal-Mart Canada in particular is accelerating their expansion of Sam’s Club wholesale mega-outlets across Canada. ➢ When: As soon as possible ➢ To Whom do they make recommendation: Board of directors Analysis A. Issues and Symptoms (cause and effects) ➢ Strategic issue:______________________________________ Evidence:______________________________________ ______________________________________________ ➢ Strategic issue:______________________________________ Evidence:______________________________________ ______________________________________________ ➢ Strategic issue:______________________________________ Evidence:______________________________________ ______________________________________________ B. External Analysis 1) Industry analysis ➢ Industry & KSF in industry - Competitive pricing - Top rate customer service - Cleanliness and organization of stores - Quality and freshness of product - Variety of products (one stop shopping for busy lifestyles) - Providing additional services; sampling, loyalty cards, on site cooking demonstrations… - Locations and accessibility - Increasing market share at a local, regional and national level. 2) Analysis of Macro - Environment – (Any items of important?) |Social Forces |Technological Factors | |Increased incidence of
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