Lepest C Analysis

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Abbreviation of LE PEST C L – Legal E – Economical P – Political E – Environmental/Ecological S – Socio-Cultural T – Technological C – Competitive forces Business Environment Figure: LE PEST C Though there are various types of business environment, but they can be classified as the following seven main categories: • Legal • Economical • Political • Environmental/Ecological • Socio-Cultural • Technological • Competitive forces 1. Legal Environment: It is well known that every country has a number of legal regulations to ensure that the interests of business organizations do not run counter to national interests. Right from the stage of incorporation of organizations, their listing in stock exchange, reprisal of customer complaints, payment of tax to government, manufacturing practices, human resources development to pricing of products and services, a number of legal regulations have to be fulfilled. Elements of Legal environment:  Commercial Law  Industrial Law  Environment Protection Law  Consumer Interest and Protection Law 2. Economical Environment: Economic environment is main element of business environment. The economic environment refers to all those economic factors, which have bearing on the functioning of a business unit. Business depends on the economic environment to buy its input as well as to sell it. Following factors of economic environment:  Savings & Investment  Capital Money & Banking  Gross National Product  Balance of trade position 3. Environmental/Ecological: Ecological environment also called a natural environment. Natural environment is also external factor of business. Because, business cannot fully control on natural environment. Factors of
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