Korean Wave Essay

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In 2012, the release of ‘Gangnam Style’ raised the global profile of the ‘Korean Wave,’ this is when people started to get interested in the North Korea globalization but it not started there. This is what I found interesting in this paper, Ryoo explained where it all started and how it happened. One thing for sure is that Hallyu, the “Korean Wave,” had to already be manifest as a concrete and actual reality in Korean society before these questions could be considered properly. The genesis of the Korean Wave can be traced back to the mid-1990s when the ‘idol’ group H.O.T. began commanding a massive fan base in East Asia that spread with the rise of other idol groups. The term Hallyu refers to the growing popularity of Korean popular culture in East and Southeast Asia within the last decade. Hallyu initially began with Korean TV dramas (soap operas, "K-drama"), and the term started to appear in mass media reports that discussed their popularities in China and Japan. Other genres of pop culture including music ("K-pop") and movies were immediately included in the "wave." Within a few years, the phenomenon expanded to several countries in Southeast Asian region, and South Korean tourism has capitalized on its popularity. “From well-packaged television dramas to slick movies, from pop music to online games, the South Korean media industry and its stars are increasingly defining what the people of East Asia see, listen to and play” (Onishi, 2005). A well-known example for this is the Gangnam Style, with Korean lyrics delivered by a cartoonish rapper riding an invisible horse, Gangnam Style was an unlikely candidate to become a worldwide phenomenon. PSY’s sudden global fame has also thrust him into the position of cultural ambassador for South Korea. The Korean Wave began to spread outside of Asia, thanks in large part to YouTube. Korean artists saw a huge rise in

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