Kodak Brand Protection

1566 Words7 Pages
Armed with the latest platemaking and workflow technology, Kodak has set its sights on the region’s packaging industry, which is forming a pivotal part of the company’s global strategy. Carlos Martinez speaks with Oscar Planas, vice president of Kodak’s packaging division on his plans At drupa, Kodak’s stand featured extensive packaging solutions designed to help package printers and brand owners preserve brand equity, enhance shelf appeal and drive efficiencies from design through print production. Kodak’s portfolio of packaging technologies spotlighted flexographic printing solutions, offset plates, workflow systems, brand protection solutions and digital printing presses. In addition, Kodak’s K-Zone helped visitors learn how customers could utilise these solutions to diversify capabilities, differentiate offerings and increase business profitability. Planas, vice president worldwide sales and business development – packaging at Kodak says, “I don’t know if it was intended to be a packaging drupa, but the show certainly went that way, and we managed to hit 30 per cent above our sales target.” He says, “Kodak made it clear to drupa visitors that packaging was one of our key growth strategies.” Also at drupa, Kodak featured the award-winning Flexcel NX system, the company’s flagship solution for high definition flexo printing. The company says enabling quality that can rival offset and gravure, printers also can expect to drive significant production efficiencies in the press room with the use of Flexcel NX Plates. Planas says the NX Plates offer printers a wider colour gamut, higher densities and greater print stability than traditional digital flexo plates. He says, “With the use of the Flexcel NX System, brand owners will see impactful product packaging with impressive brand colour consistency.” Kodak adds that the combination of the Flexcel NX

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