Jetblue Internal Environment

498 Words2 Pages
Through their use of resources and structure, JetBlue has proven to be efficient in their internal environment. Out of the two main types of resources of the internal environment (physical and human), JetBlue clearly sees the latter as the most important. This company views its employees and their skills as the key to a successful structure. JetBlue has a unique way of training and keeping their employees – the foundation for the company. According to an article from the Journal of Business Case Studies, their workplace is designed around six interconnecting elements: loyalty, satisfaction, capability, service quality, productivity, and output quality (Dodd 38). By implementing these strategies within their employees, JetBlue is putting the focus of their attention on what is believed to be the heart of the company. This in turn leads to an efficiently run internal structure that extends to the external environment. Keeping in mind that JetBlue values its employees among its resources, it makes sense that they choose to be selective during the hiring process. At the top of their list is an employee who understands the concept of “knowing how to retain customers” (Dodd 34). The potential hires that eventually become part of the company (130,000 applied while only 2,000 made the cut) know how to perform under all sorts of situations and deal with all sorts of customers. Once part of the JetBlue crew, one can look forward to working in a friendly environment in which he or she is well respected and encouraged to advance in the company. Stock options, high standards, and rewards keep the employees motivated and happy. The satisfaction of their employees leads into JetBlue’s high productivity. In addition to their human capital, JetBlue uses their physical assets to set them apart from the rest. First and foremost, the airline flies one type of aircraft.
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