International Business In Focus

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Topic: Critically evaluate the international strategy of a company of your choice. TABLE OF CONTENTS I. Summary II. History III. Introduction IV. The 4 P’s for GE Company V. SWOT analysis for the GE Company VI. International strategies adopted by GE Company VII. How can GE Company improve its international strategies VIII. Conclusion IX. Recommendation X. Reference I. * Summary This report describes the international strategies used by General Electric Company. The intention of the report is to provide the company with the information necessary to modify and develop on their international marketing strategy. The GE Company is now operating 11 major lines of businesses like transportation, consumer finance, commercial finance, insurance and energy. It is also concerned in consumer, healthcare and industrial products, NBC-Universal and advanced materials. The objectives of this report are: * 4 P’s of the company * SWOT analysis for the company * International strategies used by the company * The importance of international marketing for GE Company * The weakness of the strategies adopted * Recommend necessary action to be taken The reason of this report is to supply the information required for them to improve company’s existence in the international market. A SWOT analysis is done on the company. The information examines the importance of international marketing to GE and few recommendations to knock into further foreign market. The recommendations proposed in this report are to fully utilize the internal market atmosphere, adopt strategic measures to boost the external marketplace and develop local professionals in the altered regions. * History With operations in the UK since the 1930s, GE has seen accelerated growth of its business here in recent years. The company has invested

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