Integrative Summary Approach To Social Change For

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INTEGRATIVE SUMMARY APPROACH TO SOCIAL CHANGE FOR OLDER ADULTS In this essay I will examine the negative societal portrayal views of elderly Canadians and the effects of these negative views. In present day, seniors are constantly marginalized because of their age through the use of oppression. These include jokes and common phrases such as over the hill, older than dirt and so on (Novak & Campbell, 2010). In many ways, we turn these negative associations into discrimination towards the aging population, resulting in the stigmatization of the elderly. It is evident that ageism and marginalization is widespread in health care, the media, and the workplace, and gradually the elderly individuals are disregarded because of it. These are the three issues we will discuss throughout this paper. Oppression labels the elderly with false perceptions and views of ageism. Oppression is defined as “the cultural, institutional and individual set of practices and beliefs that assign different values to people according to their age, thereby resulting in different treatment” (Watson, Tracy 2009, p.1). Ageism occurs because the young and middle-aged feel distaste for aging. They see old as a time of weakness, sickness and dying (Novak & Campbell, 2010). Ageism also comes about because people know little about old age, and because what they know is based on myth and fear. This is one of the greatest “isms” of our day, along with sexism and racism. In Canadian society today, people learn to be prejudiced against the old. For example, negative attitudes toward older women in fairy and folk tales symbolize ageism. These tales often portray the older women as witches. According to the one folk saying, “if the devil can’t come himself, he sends an old woman” (Novak & Campbell, 2010). In the Walt Disney movie, Snow White and the 7 Dwarfs, the older lady is seen as an evil old

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