Impact of Price Flactuation of Areca Nut on Cooperative Societies

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Introduction Co-operative Marketing Efficient and organized marketing is essential for the healthy growth of any community. It benefits the producer as well as the consumer. Unregulated markets involve a long chain of intermediaries before the commodity reaches the final consumer, with the result that the cost of the commodity becomes exorbitant. This sort of arrangement is neither in the interest of the producer nor the consumer. In an agricultural economy the private marketing system leads to economic exploitation. In our country, the advantages of land reforms and cheap credit facilities, increased technical knowledge and lowered cost of goods and service cannot be available to the farmers unless they receive the full process of their produce and this can be achieved only through co-operative marketing. Meaning and Definition of Co-operative Marketing Marketing is a comprehensive term covering a large' number of functions. Recently the concept of marketing has broadened considerably. It includes not only purchase and sales of goods, but also the various business activities and process involved in bringing the goods from the producer to the consumer. According to the Reserve Bank of India a co-operative marketing society is an association of cultivators formed primarily for the purpose of helping the members to market their produce more profitably than possible through the private trade". According to Margaret Digby: "co-operative marketing is the system by which a group of farmers or market gardeners join together to carry on some or all the processes involved in bringing goods from the producer to the consumer". Thus, co-operative marketing may be considered as a process of marketing of producer which enables the growers to market their produce at better prices, followed by the intention of securing better marketing services, and ultimately contributing to

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