The new media has reformed society as the delivery of media content has caused the growth and increased diversity in society. This was caused by the development of digitalization where a wide range of formats has combined together creating a digital convergence. Digitalization allows information to be delivered across a range of media platforms. For example, what was once only available on the TV is now available across a wide range of formats such as IPad, iPhone, computers etc. This shows that the extent of digitalization has contributed to the growth and increasing diversity of the new media on society.
Also technology has made media convergence a convenience, in most cases, to access anything through the Internet. Newspapers are displayed online, video broadcasting can be seen online, purchasing books can be done online and sent to our home and even sending messages to anyone through emails and texts has been made faster and convenient. Media Influences on American Culture Mass media has been our way of communicating information to large audiences for centuries. To this day, American culture has received information through traditional and modern forms of mass media. As humans, we have come a long ways from drawing images on walls to printed newspapers and from radio television to electronic devices.
The invention of the telegraph has revolutionized communication and was the sparked a new way to communicate. Because of the telegraph it provided a starting point for our communication devices we have today; just how classical music has given us rock and roll; or even how the steam engine has given us electrical cars. The telegraph allowed us to deliver and receive news in a timely manner, this allowed people to communicate across countries and oceans. Locations were no longer disconnected from each other. Distance from each other didn’t seem that far away.
Also by the first half of the 16th century early modern authors had their works printed and distributed to the general public (Doc. 9). This allowed modern and current ideas to spread more quickly and on a grander scale. With all the new books and ideas getting printed and distributed to the public, people couldn’t help but to be inclined to read more. This spread literacy very quickly.
S. to strike a deal with Napoleon for the Louisiana Purchase. Effective communication creates enhanced opportunities. That is why Samuel Morse’s invention of the telegraph is one of the greatest inventions in history. The telegraph was so beneficial continued growth in America because it not only improved communication in that time period, but it also laid the groundwork for future forms of communication. The early print telegraphs soon led to electric telegraphs, and those evolved into telephones and the internet.
But as the internet grew, it became a major part of everyday life. We have come to rely on it for information and to facilitate communication. Globalization has created an unimaginable connection between nations, people, and culture. As innovative information and communication technologies have spread from global centers to the emerging populations, these technologies and ideas have been reinvented and adopted in numerous linguistic, political, economic, social and cultural contexts. (Eko, Kumar, and Yao) While it has proved to be relatively easy to provide and translate this information for global use, some nations are more welcoming of the information than others.
People interpret media texts in social settings. Therefore, media are significant part of the social life. Since audiences are active receivers of media texts, they can change media messages by collective action such as public demonstration, prohibition of certain media texts, campaigns that show audiences’ disapproval of media products, public writing of letters of complaint regarding media, foundation of independent media that criticize main media but also supply audiences with alternative perspectives. Audiences from different races, ethnicities, genders and social classes construct various interpretations of the same media message. So, media texts are characterized by polysemy, they have multiple meanings.
And this is not without achieving results. Marketing Platform :- Inbound Marketing, a term coined by Hubspot is in itself is a dramatic shift from previously followed Marketing principles and guidelines. It focuses on the insight that customers who need a service/product will do relevant information search through all the available sources of knowledge to find out the best fit for their requirements. This search platform was the Internet and its ubiquity. All a firm had to do was make its presence on the web felt through informative, interesting and interactive ways to get the consumer’s attention.
This marketing tool has brought about many benefits to the promotion and sale of goods or services, because it is inexpensive and is a fast way to distribute information to a large audience globally. Internet marketing is a virtual interactive environment. Among many features, it has the capability to provide an instant response. Usually these marketing sites are well designed utilizing graphics, color, and multimedia to provide a strong visual appeal, and easy purchase process. Multiple links contains the management of digital consumer data and electronic customer relationships management systems such as customer 800 numbers and life chats.
New forms and methods were explored, transformative cultural were founded, and many artists sought to reach broader layers of the public. The Great Depression caused much social unrest and concern over artistic works and culture. Many artists were given federal recognition, funding, and space to exercise new cultural forms. With the popularization in the radio, as well as a break from formalism, American art, from music and paintings to the performing-arts adopted a more popular and socially conscious tendency. Many of these works were innovative and fresh.