Human Resource Management in China

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Unilever’s Human Resource Management in China “Unilever, a leading consumer goods company, makes some of the world’s best-loved brands: Dove, Lynx, Tresemmé, Sure, Magnum and Hellmann's to name a few. 2 billion consumers use their products every day. Unilever products are sold in 190 countries and employ 173,000 people globally. ”(http://www.ratemyplacement.co.uk/company-profile/197/unilever) “Unilever is an Anglo–Dutch multinational consumer goods company co-headquartered in London, England and Rotterdam, Netherlands. Its products include food, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2012 revenue, after Procter & Gamble and Nestlé. Unilever owns over 400 brands, but focuses on 14 brands with sales of over 1 billion euros - Axe/Lynx, Dove, Omo, Becel/Flora, Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rama, Rexona, Sunsilk and Surf. ”(http://en.wikipedia.org/wiki/Unilever) The consumer products produced by Unilever has become an essential part of Chinese consumers’ daily life. Why is Unilever is so successful as an multinational consumer goods company in China? Its success in China owes a lot to its human resource management. In this thesis, the author will analysis Unilever’s human resource management in China from Geert Hofstede’s “five dimensions of culture”. “Geert Hofstede, a widely known Dutch researcher of culture, During 1978-83, he conducted detailed interviews with hundreds of IBM employees in 53 countries. Through standard statistical analysis of large data sets, he determined patterns of similarities and differences among the replies. From this data analysis, he developed five dimensions of culture. His five dimensions of culture are the following: Power-distance, Collectivism vs. Individualism, Femininity vs. Masculinity,

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