M1 - Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims/objectives. Businesses may have several marketing aim and objectives which are met through the integration of marketing techniques e.g. promotion and the marketing mix. Companies like M&S operate on a global basis therefore their aims and objectives may differ for regions, however the main aim for each company would be to inform the market, increase demand and differentiate the product/service. Marketing objectives of Marks and Spencer is to ensure consumers are better informed about the products/services they provide.
Two methods an attacker may use to get information and gain access to the network are ping sweeps and port scans. Ping sweeps are used to determine which machines are on or active. Port scans are used to identify any open ports on a machine in order to determine services running on that machine. Although these attacks are common, they are very preventable through basic administrator tasks. When an attacker conducts a ping sweep of a network, all active computers on the network will respond and provide the attacker with a list of IP addresses in the network.
Which of the following account lockout policy modifications could you make to ensure that user passwords cannot be intercepted by analyzing captured packets? (D) Disable the Store Passwords Using Reversible Encryption policy 2. Which of the following mechanisms is most often used in firewall rules to allow traffic on to the network? (D) Port numbers 3. Which of the following NTFS features is incompatible with EFS encryption?
No firewall can be a disaster for Huffman Trucking because it allows hackers to get in and have access to organization’s valuable information. Firewall must be implemented at this branch also from protection from hackers. A firewall blocks unauthorized access and allow authorized users. Firewalls can be implemented in hardware or software to ensure unauthorized Internet users are blocked from accessing Huffman Trucking’s private network (Wikipedia, 2009). Ohio Office/Plant.
Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra.
Diagnosis C&S wholesale grocers grew from a small company in 1918, to a multimillion dollar business through innovation and attention to customer service. Through this strategy they acquired large supermarket accounts, such as Big D and then later A&P. However the new accounts, put a lot of pressure on the business structure, and made Rick Cohen, the CEO, asses this business structure. Rick Cohen faced a dilemma of whether or not to restructure the company and adopt a new model of self managed teams. Cohen was also faced with the decision to adopt the model now with the holiday season approaching the busiest time for C&S or to wait after the holidays.
9/8/2013 SEC280 Case Study Week 1 Case Study: Ping Sweeps and Port Scans Ping sweeps and port scans are not an immediate threat to the company. While it may be used by an attacker to build a profile against the company, it can also be used by an administrator to gather information about the company. Although it is not an immediate threat, it should still be monitored for potential threats because it is a common way for hackers to attempt to break a network. In the following document, more will be discussed about what ping sweeps and port scans are and how they are used to gather information about a company’s network. What is a ping sweep and how does it work?
In order to be employed as a member of the IT security team, an applicant must be able to obtain and maintain a security clearance through the federal government. Outside of the server room, all sensitive files should use 56-bit encryption to protect them from being read by any outside entities. All portable devices used for business purposes by employees with access to secure files should also be encrypted. Intrapersonal or interdepartmental communications, such as emails, should also be run through an encryption program to protect against being intercepted by any outside entities. Personal electronic devices, such as cellphones, should not be allowed into secure areas such as the research and development areas or manufacturing areas.
Market research is required to truly finding out what consumers interest are. This research is important to learn what consumers like, want, and need instead of guessing this important factor. There are Primary and Secondary methods that are used in marketing research. Secondary research is material that has previously been collected by others. Primary research is material that the marketer gathers by using different systems and practices to learn more about consumers and customers.
That’s why it starts each innovation effort by developing a clear understanding of what a customer wants whether that customer is a consumer, a benefits manager, or a clinician. To do this, the innovation team speaks directly with customers, gathers secondary research and feedback from sales support, and conducts surveys and other information gathering approaches as needed. To get a sense of where consumer expectations will be for health insurance two to three years down the road, Aetna keeps its eye on industries like retail and financial services that tend to set the bar for customer experience excellence. Aetna invests in technology that fosters an innovation community. “Because Aetna wants to make innovation a pervasive part of its strategy, the company invested in a collaboration platform from BrainBank that lets it extends its innovation community across the entire company” (Aetna, 2012).