MRKT 5000 Online Course Willie Williams Consumers Take a Shine to Apple Inc. Case Summary: Apple Inc. was started by Steve Wozniacki and Steve Jobs on April 1, 1976. For the first two decades Apple concentrated on manufacturing and selling personal computers. The first personal computer was the Apple I and then the company produced the Apple II, Macintosh and now they produce MacBooks and iMacs. Apple really began to prosper in 2001 when the company began producing the extremely successful iPod music player. Along with the iTunes music stores the iPod revolutionized the way individuals would buy music.
Apple success results from iTunes, once the customer is logged on, Apple accesses significant information of consumer’s behavior and purchasing habits. The company furthermore possesses the rare ability to analyze the data to gain valuable insights about what will captivate the consumer before the consumer knows what’s going to captivate them (Zoeller, 2015). Consumer Behavior Model: Consumer factors The three most important consumer factors are Social: Family and Reference Group, and Psychological: Perception. The family is the most influential
compare the sales of the iPad and iPhone to see whats selling the most and how to generate more sales. Human resources- They provide information about staffing and training to proven Apple being over or under staffed which would effect sales and profits. They are also there to see who needs training, how much the training will cost and whether it will be beneficial to Apple to spend the money on training. They are responsible for the number of employees, skills available and the training needs to make sure that the business can operate at its
This report relays a strategic advertising campaign for the apple TV. COMPANY ANALYSIS * Apple Inc was incorporated in 1973. Founded by Steve Jobs, the company’s core business is manufacturing and selling mobile and computer multimedia devices and software. In addition, it provides other communication solutions like networking, peripherals and other non-mobile digital products (Reuters, 2012). * Some of the products and services include the iPhone, Apple TV, iPad and iMac.
Apple Inc. Jeymi Charles MRK/421 June 19, 2014 Michele Dougherty Apple Inc. Apple has been innovative in providing product and services for its customers. Having a competitive advantage they produce products like the IPad IPod, Mac, Apple TV and IPhone. Although some would say apple has lost its competitive edge with the passing of CEO and founder Steve Jobs, the company remains one of the leading sellers in the technology industry. In the world of personal handheld devices, the I industry remains dominant among its competitors and can continue to demand a price for which Apple known for, and yet holds its value even through re-sale. Apple has a variety of products that appeal to all cultural demographic.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
Key elements of computers -Design-Apple has been known for their sleek, modern design on allof their products -Software-Apple uses their own operating system which differentiates their product from the rest of the market. Key elements of personal media players -First to the market- Apple was the first to have a touch screen media player. Their design is always innovative compared to competitors. -Itunes-Apple was the first company to launch their own digital store where customers can download music and movies to their media players. Key elements of Smart phones -First to the market-Apple was the first to the market to create a smartphone with a full touch screen as well as integrating features from there already popular iPod.
Kelly Services can supply Apple Inc. with a steady flow of qualified software and hardware engineers to meet the changes Apple Inc. will face in created the next generation of operating systems and devices. Scope I have limited my research to the following questions for Apple Inc. and Kelly Services. These questions will help identify possible staffing solutions and the kind of strategic information technology workforce solutions. 1. What are the products or services?
The two controlling companies in the smartphone industry are Apple, with its iOS phones, and Android. According to The Verge, 99.6% of every person on the planet with a smartphone has either of the two operating systems. People use smartphones almost every day, for tasks like texting, e-mail, social media, games, work...the list goes on; but with so many iPhones and Android phones out there, it’s hard to decide exactly which phone is the one. Fear not, however, because there is an obvious answer to this question. Phones with Android are better than phones with iOS because they are customizable, open-source, and physically more capable, and more people should have these types of phones.
Analysis of Case 1 Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats? By Maria Venizelos October 21, 2013 1309MGMT6709080 9% Introduction Apple Inc. is known as one of the most innovative companies in the Micro Computer Industry. Apple is known for their innovation and quality from computers, to iPhones and the ability to download music through their iTunes Store. This paper will analyze their industry environment using The Five-Forces Model of Competition: A Key Analytical Tool (see Figure 1) and the Case Study: “Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats”, (Gamble, 2012). Figure 1 Harvard Business Review, 2008 Industry Environment Evaluating an industries environment is based on well-defined analytical tools as described in Thompson, 2012, (p. 34).