In other words, how does the presentation of the message communicate deeper/abstract meanings (our values/norms) in addition to the simpler meaning (what is being sold)? The Receiver • Who is the targeted audience? What individuals/group of individuals is/are intended to receive the message? • Is the media having the desired affect on the targeted audience? Are the logical/emotional/ethical appeals working?
The central route to persuasion is taken when the audience is more likely to focus on the content of the message, i.e. the strength of its arguments, than the context they are in. Because this route tends to be more measured and well-thought out than the peripheral route any attitude changes made in this way tend to be more lasting. The peripheral route of persuasion focuses on things surrounding the message, i.e. the attractiveness or credibility of the source, rather than the message itself.
Question 1 Utilitarianism Ethics It would seem in this instance if “2 Day FM’s Hot 30” was to broadcast the prank, it would not promote the greater good. The greater good could include the company maintaining their public perception of ethical behaviour and being compassionate to all individuals. The negatives could be that the radio station might feel restricted in what they can and cannot do, and this may be another indicator of that fact. Specifically, how they cannot share a humorous prank on air. By using utilitarianism ethics it would seem the benefits of not airing the prank would be more beneficial.
Whole class – students discuss and debate document analysis. 3. Individual – students produce analytic essay responding to inquiry question. How will you assess what student learned during this lesson? – Student essays will be assessed for accurate representation of prior learning and primary source analysis.
Analyzing Author Style Using Students will combine three sets of kernel sentences based on the first paragraph of Britt's writing. They will then Sentence Combining: compare their sentences to Britt's. The class will discuss what sentence combining strategy or strategies they used and observe how Britt varies her sentences. Cause and Effect Writing: Students examine the causes and effects presented in a brochure called "Ozone: The Good and the Bad." They
While this question has been widely debated, there have been studies done to prove the effects of how a certain advertisement does effect the American youth. This essay is going to look at how alcohol advertisements affect the decisions of underage drinkers. Though advertisers say they are not intending to target America’s youth, their ads certainly do not avoid targeting them either. In this essay there will be some information that shows a relationship between the advertisements and the use of alcohol by underage drinkers. In understanding the scope of the problem, is to first see how prevalent the problem is.
Is Your Audience’s Perspective Likely to Be Narrow? This question directs you to consider how your audience’s tendency to mine-is-better thinking, face saving, resistance to change, conformity, stereotyping, and self-deception may interfere with their comprehension of your views. A clue to the way those ten- dencies are likely to influence your audience on a particular problem or issue is the way they have influenced you in the past. (The more honest you are with yourself about your own occasional irrationality, the more sensitive you will be to your audience’s
They suggest that a happy person tends to pay less attention to details and information for fear that over-analysing the information may affect their happy state (Ottati and Isbell, 68). However, a sad person tends to deeply analyse information in the hope of enhancing or repairing their unhappy situation (Ibid.). Another important point made by the two authors is that people interpret their negative feelings as results of defects in their environment (Ibid. ), which then motivates them to scrutinize everything around them. The population’s state of fear is an example of a negative mood which then leads to the population believing that there’s a defect in their environment.
They also struggled with understanding the difference between their ‘best alternative’ and the lens assigned ‘best alternative’. Ethical lenses adopted by individuals tend to influence decision making by affecting how problems and conflicts are approached. Your ethical lens of preference makes you ‘blind’ to the other approaches and makes it difficult to see the benefits of the other lenses and weaknesses of your own lens. This adds tension to groups because what seems like the best solution to a problem to a single team member might be completely inappropriate to another. The team found that these different approaches can create more issues within a team or group if you don’t understand that everyone has their own ‘right approach.’ To a rights and responsibilities lens approaching an issue head on and dealing with the conflict directly might not be fun, but it is necessary in order to move past the problem in the most efficient way possible.
Also if the children are with different adults at different times then the children would not maintain stability which then in turn would disable practice of the positive reinforced behaviour. The behaviourist, Skinner, argued that reinforcement was more effective than punishment in education. For example the child minder rewarding the child provides information on desirable behaviour, increases motivation to perform rather than other behaviour and are associated with pleasant emotions. Reinforcement is a very flexible form of behaviour control selective reinforcement can shape many different types of behaviour and reinforcement schedules mean reward do have to be given to desirable