How Miranda Kerr Uses Social Media for the Purpose of Public Relations.

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How Miranda Kerr uses social media for the purpose of Public Relations. Social media has become a vital tool for public relation practitioners within the last decade. Miranda Kerr is a heavy social media user and utilizes several different social media platforms. In this essay I will examine the various social media platforms that Miranda uses and identify if she effectively uses social media for the purpose of Public Relations Social media has no doubt become a common phrase in the last decade. An all-encompassing definition of social media has yet to evolve however several academics have offered various definitions on what they believe social media is. According to Kaplan & Haenlein (2010) social media is ‘a group of internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content’. Coman & Paun (2010) offer a similar definition ‘Social media are the various forms of user generated content and the collection of websites and applications that enables people to interact and share information online’. The purpose of Public Relations has been described by Grunig & Hunt (1984) as ‘the management of communication between an organization and its publics’. Theaker (2001) offers a similar definition ‘Public relations is the planned and sustained effort to establish and maintain goodwill and understanding between an organization and its publics’. Social Media promotes two way communication, by allowing an individual/organization to talk to their publics and allowing the publics to talk back immediately. According to Grunig & Hunt (1984) two way communication is “uses communication to negotiate with the public, resolve conflict, and promote mutual understanding and respect between the organization and its public(s)”. Social media has allowed

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