How Four Rookies Handled the Great Recession

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John Donahoe Ebay Kennedy T. Rowe Price Lehman Brothers Diane M. Irvine Blue Nile Peter Swinburn Molson Coors Questions for discussion 1. Use the chapter material to decide what different kinds of management challenges these four CEOs faced as they took control of managing their different companies. All of these CEOs took control of their respective companies during one of the hardest times in American history, The Great Recession. During this time-frame more than half of the buisnesses were having to issues to keep their companies afloat. Their everyday task were complicated by swooning stock prices and mass layoffs. 2. In what kinds of ways did these managers respond to these challenges- for example in the approaches to planning, leading, organizing and controlling? John Danahoe approach to the recession and its unique problems was “Remaining proactive & decisive.” (Jones 2011, p 34) Danahoe chose a plan that most of the company didn’t agree with. Employees and Investors were more open to a dramatic change in the short term then to the slow changes that eventually had other CEOs step down. Danahoe called approach “Servant Leadership.” He thought of the customers first, visualized a chain of command which the CEO can deliver what customers needed.(Jones 2011, p 35) Kennedy’s approach adapting to the new roll he just had taken over at T. Rowe Price . The new CEO cut back on growth and trimmed expenses. His cutting back dropped the stocks but they bounced back faster than any of the other competitors. under is management the assets increased to 41%. Diane M. Irvine doubled down on technology that would help bring in new customers for the Blue Nile jewelery company. She pushed into the overseas market making it possible to accept 23 different currencies. She also joined up with Bill Me Later to offer no-interest financing Peter

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