BCOM/230 Abstract This exercise explains what we would write differently to our top administrators. It also indicates the way the memo should change based on its audiences. What types of information should be included in this memo what types of information should be omitted. This exercise will point out the potential repercussions of failing to know the audiences. Review Memo to the Executive Vice-President This message should be short but complete coverage of the subject matter.
In William Lutzs’ essay “With These Words, I Can Sell You Anything” , he explains how advertisers use weasel words in advertisements. These words are misleading and often times leave it up to the consumers to fill in the blanks. This type of technique often lead the consumer to believe the product will do exactly what that want it to do. Many contemporary cosmetic ads use some of the techniques that Lutz addressed in his essay. Some of those techniques include: the use of unfinished comparisons, unfinished claims, scientific words, and the use of words that make consumers forget about the product and focus on something bigger, better, and more attractive.
Each m-coupon has a unique ID which is used by the system to verify the coupon. However there is always a risk that the ID can be fabricated, m-coupons can always be fabricated and spammed to customers which may damage the marketing campaign and image of the business. For the strategy to be effective, sufficient protocols should be deployed to ensure protection from fabrication of m-coupons and their spamming. Business should create m-coupons for specified short time periods only. Further coupons should be sent to the customers on their request from a designated number or system to help customers differentiate between fabricated and spam coupons from the
While providing his overall purpose and what he hopes his reader do as result of reading Freakonomics. “It has to do with thinking sensibly about how people behave in the real world… You might become more skeptical of the conventional wisdom; you may begin looking for hints as to how things aren’t quite what they seem... You may find yourself asking a lot f questions” (209 -210). Here, Levitt simply want people to behave correctly with common sense. He also wants the reader to question things and to search for their own answers. Levitts’ purpose is to allow the reader to attack the world and their problems with smarts and their own ideas.
First, to use social media accounts properly, the team will need to consistently evaluate the needs and wants of its customers. The evaluation process will require the marketing department and John Ujda to do research occasionally, to make sure that posts relate to those things that the customers want to hear or see. Secondly the company must be sure to always see what is being posted and pictured. Social media is a great tool, but if the company posts things that may raise questions or things that seem to have an unprofessional tone, they are not using social media properly. This action plan will allow Better World Books to come out from behind the shadowns of Amazon and other online retailers, something they have been struggling to accomplish.
University of Phoenix Material Supporting One-Point Outline Use the outline to help you prepare your presentation. Begin by selecting a point of view you want to support. Think about the audience for your presentation. What do you know about the audience that might help you select supporting material? I will cover the importance of having antivirus and using antivirus.
Media has always been connected with advertising; one can’t exist without the other. As media is present in people’s lives, together with advertising it has an opinion- and world view-shaping effect. Commercials could work wonders changing the way people view the world; but they didn’t. There have been attempts to alter public opinion, to fight and change the ruling stereotypes, but they were too subtle, too delicate, as if they were just a cover-up, as if they weren’t really supposed to
By doing this, I have also learnt what plagiarism is and how I must avoid it. All work must be referenced and quoted to credit the authors and researches. This has taught me to be honest and sincere in my work which I will maintain right through my degree. The first tasks that we did on this module were a group work where the class was split into two and we were given clues to find out
for students to analyze. Hand out one advertisement to each group, and ask them to consider the questions above regarding the author, message, and receiver of their chosen ad. They should also consider what appeals the advertisers are using to sell their product. The recorder should note down the most important points discussed by the group. The presenter should present the group’s ideas to the
For the PowerPoint I will write what I need to and make sure that there are a lot of visual aids like pictures and graphs to back up my point but I will check over the work more than once so that there isn’t any mistakes such as spelling or wrong information that would make it look less professional. But for my speaking I will write down what I’m going to talk about and go over it more and more to make sure that I have memorised all of my lines or at least got the idea of what I wrote. When I write down what I’m going to say I have to keep in mind of my audience so I don’t speak in to many high level terms if I’m in a beginners class or speak like a beginner in a professional class. Also if they are my bosses or important people that I have to look professional and keep in the zone whereas if it was a presentation to people my age or younger I could relax a little and not have to worry as much as I could try and get on the level with them creating a better environment where everyone can join in and not feel like I’m just throwing words at them. So throughout this I think that overall I have made good use of all of the interpersonal and written communications techniques that I have learnt throughout all my units.