Houston County Medical Center Case Study

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Marketing Research and Segmentation Problem There are two hospitals in Houston County, Georgia. Houston County Medical Center located in Warner Robins, Georgia and Perry Hospital located in Perry, Georgia. Focus of this paper is on Houston County Medical Center in Warner Robins, Georgia, which is the city I live in. Warner Robins has a population of approximately 66,000 plus people. It is the home of Robins Air Force Military Base. The military base is the largest employer of the Middle Georgia area. The median income in Warner Robins is $40, 930 and in Houston County to include all towns located in Houston County $55, 738. Houston Medical Center provides varies services to the community of Warner Robins, Georgia and Houston County. The Medical Center is a 237 bed acute hospital that provides services for the Warner Robins and surrounding areas ("Health Care-Warner Robins Regional Chamber of Commerce", 2012). The Medical Center offers an array of services including general surgery, orthopedics, neurology, sleep studies,…show more content…
The ethic race make-up is 64% Whites, 26% Blacks, 4% Hispanic, 2.6% Asian, and 0.5% others. The educational level in Warner Robins is 83.5% high school graduates, 16.7% bachelor’s degrees, 5.7% with graduate degrees and unemployed 6.1%. The poverty level in Houston County is 16.7%. The sexes makeup of Warner Robins in males 47.8% and females 52.2%. The median age is 34. As of March 2012 the cost of living index in Warner Robins is 91.9%, the average United States starting base is 100%. (City-Data, 2012). This information is based on data research retrieved from City-Data by On Board Informatics. Based on the demographic of the Warner Robins the Houston Healthcare Systems has to determine how to provide care for the consumers who cannot afford

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