She brought in the ‘working woman’ look and as she was a woman designer this made her even more unique as women in this period were not usual in work. It is almost as she released women from their homes and into work by liberating them through fashion. In 1925 she introduced her signature cardigan jacket and her ‘little black dress’ in 1926 for which she is famously known for. Not only her fashion designs broke the mould but also what Chanel wore herself was unusual for the time period. Her bobbed hair, bright red lips and mannish clothes were adapted into more
Continuing her innovations in 1926 Chanel thought up a pleated skirt, a waterproof coat, and raised shoulders. The designer considered female knees an ugly part of a body, therefore her skirts always were below them. Chanel was the first who started making fashionable clothes from jersey, which was used only for workers waistcoats and scarves before. Undeniably she borrowed a lot from male wardrobe. A good example is an elegant jacket truakar and a dress without waist, with a scarf on hips and a mouth similar to a collar of a male t-shirt – a famous
Elegant Mascara Your own personal guide to the latest fashion trends, outfit ideas, hair + makeup how-tos, and celebrity scoop can be found in Glamour. This magazine gives you many striking feminine advertisements from perfume, dieting pills, to shoes and mascara. Covergirl and Maybelline are top selling cosmetic to women with fashion. In this case Covergirl advertisement has proven they are worth buying over Maybelline advertisement. The charismatic Covergirl mascara advertisement is impressive in capturing the attention of young fashionable females than the reliable Maybelline mascara advertisement because of its elegant color, memorable slogan, and images of beauty.
Pleated skirts that gave off the tailored look were favored at this time, and hemlines were to the knee, or just below it. Almost every woman owned a pencil skirt. It was considered glamorous because it highly accented a woman’s figure. The ending of World War II meant that there was a mass production of clothing. This gave women the chance to buy designer inspired evening wear for the first time.
This is an example of psychographic segmentation. They targeted women who do not see themselves as beautiful. Q2) Dove was introduced to market in 1955 as a “beauty bar” with a revolutionary formula, which promises not to dry the skin as regular soaps do. Since then, Dove pursued a differentiation positioning strategy focusing on its moisturizing effect. They were well positioned as one-fourth cleansing cream with all of their advertisements communicating customers of its moisturizing property.
The Ultimate Sex Kitten In her 60′s heydays you would have been hard pressed to find a man who did not consider Brigitte Bardot, or BB, to be the ultimate sex symbol. Serge Gainsbourg wrote songs for her, fashion designers adored her and she was even chosen to be the first face of Marianne, the Liberty symbol of France. She was ahead of her time in many ways and her bohemian looks had a huge influence on the fashion and beauty world. Her signature messy up-do, cat eye make-up and sexy nude pout are still being emulated in photo shoots today. She is also credited for popularizing the Bikini through her movies and for taking the ballet flat from the stage onto the streets.
It was Chanel who saw past the corset and replaced it with comfortable, sexier clothing. She showed that women could wear pants and who can forget her famous parfum, Chanel No. 5? Born in 1883 as Gabrielle Bonheur Chanel and raised in a French orphanage, the well-known designer was not in fact part of the aristocracy, as many have said in the past. djkksjjdksmcjsdmkakjdkksmakkjdjkakks In 1912 she was helped out by a wealthy aristocrat, Arthur Capel.
This advertisement is a party scene from 1957. The date on the top corner of the ad confirms the date they were trying to use. This ad does not look like your modern party today. The women all are wearing nice dresses with their shoulders bare, a red lip shade, thick heavy eyeliner above their eyelid and their hair is in a new wave fashion (New wave, a way women would style their hair in the 1950’s) some other women are styling a “pump”-the pump was also worn in the 1950’s where the woman would tease her hair and it would resemble a bee-hive. Then men are all wearing suites with ties, one man is wearing a top hat looking very classy and sophisticated.
Early American Makeup 1920’s After years of women being bound with corsets and minimal makeup, the 1920’s was a decade with a new definition of what feminine was. The dresses were made of flowing materials such as chiffon and silk as we see in the photograph. The hemline was typically midway between the knee and ankle. Despite the reputation of the flapper and the roaring 20’s, women did not show off their curves. They actually would bind their breast to look smaller and the dresses were worn loose.
In Coco’s career, she astounded everyone with her fashion creations didn’t let the fame get to her head. Coco hated the way women had to dress at the time because they wore extremely tight clothes so she came up with much more comfortable clothes that had been in the men’s collection collared shirts with ties and boater hats. Coco continued to help women with their wardrobe and designed new innovations. She introduced her perfume, Chanel No. 5, in 1922.