Things have changed. Not only do we concern ourselves with trends, we become them. Advancements in technology and communication have reached an all time high. These advancements have changed the world, and the way in which we live. Media and communication have the utmost control over our lives, allowing marketing ploys, advertisements, and campaigns to become our greatest influencers as a society.
Evaluate pluralist theories of ownership and control of the media. (33 Marks) The mass media is the means by which messages and images are communicated to a mass audience, it does this through its various Mass Communication Technologies (MCTs), and for instance the Internet is a very powerful and influential MCT communicating worldwide. MCTs educate, persuade and inform as well as entertain their audience. Media is geographically dispersed and has no limits due to its global domination. It is also culturally diverse and socially mixed.
Abstract: This Essay identifies and discusses two virtues of digital activism and two apposing views presented as limitations. It illustrates that digital activism as the form of social networking and media networks can have positive outcomes on the world providing empowerment and a voice for individuals when needed but at the same time be used in such negative ways to instead satisfy personal needs of activists in which sees them causing more harm than good. Digital activism includes all types of new media, such as blogs, Twitter, Facebook, and YouTube. These social media websites have played a major role in various controversial political episodes. These types of new media have provided valuable tools for activists seeking to have a voice and to endorse freedom and democracy, and they have been recognised for their democratizing potential.
Google, a revolutionary search engine that has altered the way the world surfs the internet and accesses it's many other pleasantries has been thee "go-to" search engine for nearly a decade. It's popularity has even gained itself an entry into the Oxford English Dictionary as a verb. So why is it that Nicholas Carr, a successful writer and blogger, finds it necessary to publish an article entitled: "Is Google Making Us Stupid?". The article is a direct attack at not only Google itself, but the internet and technology as a whole. Carr argues, in reference to Stanley Kubrick's: 2001: A Space Odyssey, "as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence."
Theorizing Society Lok Wai Tung, Virginia How would Georg Simmel explain mobile phone. Introduction Social theories offer explanations of what happens to human behaviors when they live in the societies. They are frameworks that aimed to study social phenomena, especially in contemporary world, where social changes are rapid and new social problems arise every day. In this essay, I seek to examine how Georg Simmel’s “The Metropolis and Mental Life” would understand mobile phone in modern world. The mobile phone has received much attention from social scientists as it represents the advanced technological breakthrough during the modern times and portraying the lifestyle of modern people greatly.
• DATE: Spring 2013 COLLABORATORS: Liz McCall, Nene Okeudo, and Felicia Pesik. MY CONTRIBUTIONS: All black text was written by myself; all blue text was written by my collaborators and edited by myself. ASSIGNMENT: Create a digital campaign for Samsung's Smart TV (Note: although the Samsung Smart TV is a real product, this was a fictional campaign created for a class). **AWARD**: Campaign chosen by nFusion Agency for "Best in Class" (out of three teams) EXECUTIVE SUMMARY As 2squared Advertising Agency, we strive to create calculated campaigns that will exponentially increase our clients’ name recognition and sales. Our wide-reaching digital campaign for the Samsung Smart TV is no exception, and the following is an in-depth look at the methods used to create a campaign that we believe will have far-reaching results.
Popular American Culture Yuliana Diaz SOC/105 Dr. Cheryl Y. Avant Popular American Culture Currently, people cannot turn to the right without being influenced by technology, it can be said that the popular American culture in 2011 is mainly leaded by technological devices and their products. Oxford University Press defines culture as “the customs, arts, social institutions, and achievements of a particular nation, people, or other social group” (“culture,” 2011) there are many factors that affect the different cultures around the world such as trends, which are elements of popular culture. Popular Culture and Trends “Popular culture encompasses the most immediate and contemporary elements in our lives.” (Petracca & Sorapure, 2007, para 8) although it does not give a specific definition, it states that popular culture is contained by the everyday elements people use, for example the Internet, which has become a powerful tool for anything thinkable in peoples’ lives. Another powerful “element” is the telephone, it became more than a useful communication tool, (the main reason it was invented for), it is used as a productivity, organizational, and recreational tool in the American popular culture. Popular culture also can be a term that refers to what other cultures look up to, from a personal experience, people who grew up in another country always say how the American culture has the most influential trends around the world.
Along with the tangible contributions that NASA has given, it has also added many intangibles that have changed the way people think about the universe and life itself. From acne treatments to food supplements, NASA has directly and indirectly revolutionized the way Americans live forever. It is in the best interest of the United States for NASA to continue to receive federal funding and it should not be disbanded because it has given birth to several important technological advances, it has helped us learn more about our universe and other planets, and it may someday lead us to the colonization of other planets. The first major area that NASA has had an impact on is the medical field. Since the health of those in outer space is a top priority, NASA has had many of its astronaut technologies transformed to be used in other ways, such as sports safety.
The mass media definitely plays an enormous role in influencing the public nowadays. In the age of globalization many technologies like Internet, television, newspapers, magazines, radio and so on, make news available and accessible for everyone around the world. The media can easily get any information out there to the public regarding any subject such as political views, health issues, entertainment, education, human tragedies…and those information do have an impact on our everyday life decisions, opinions and raise our awareness on a subject. The media is most of the time the only way people can get information on subject that they cannot fully understand such as science. Because “science is an encoded form of knowledge that requires translation in order to be understood” (Ungar 2000), many studies have shown that the media plays a very crucial role in raising people understanding of the scientific world and the environmental issues, especially the climate change and global warming.
Influence of Entertainment Media Entertainment media is such a big part of our lives today, it truly is what shaped our American culture and values. The amount of influence we allow it to have on our lives depend on the availability we provide it to have on our lives. Radio was one of the first influential forms of entertainment, it gave people a platform to speak their mind in regards to their values on topics such as; religion, violence, and sexuality. The biggest form of entertainment media is right in everyone's home- T.V. With all the various T.V stations and programs we have it teaches people about society rules and how to fit in.