Historical Comparison of Google and Yahoo!

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Many people, especially in America, have never heard of the company called Google. On the contrary, I bet there is not a single person above the age of 5 who has not heard of Google. Everyone uses Google, some people on a daily basis. I use Google at my job to search for addresses, phone numbers, and to use their maps. Google, which is hard to believe, started with a couple of college students who wanted to “organize a seemingly infinite amount of information on the web” (google.com). The two creators, Larry Page and Sergey Brin, started their working relationship in 1995 at Stanford. They were both computer science grad students who began working on a search engine called BackRub in 1996 on the university’s servers. In ’97 Larry and Sergey changed the name to Google which is a mathematical term which represented the number 1 followed by 100 zeros. Larry and Sergey receive a check from Andy Bechtolsheim to start Google Inc. From there the two hire their first employee and they work from a garage until early 1999. Google continues to grow hiring more employees including their own chef. In June 2000 they partner with Yahoo to become their default search provider. Also in 2000 Google launches Ad Words which allows businesses to use keyword targeting marketing. Late in 2001 Eric Schmidt becomes the CEO with Larry and Sergey named as presidents of products and technology. Google acquires more companies to increase their size and global internet impact. Google becomes a publicly traded company in 2004 selling 19,605,052 shares of Class A common stock at $85.00 per share. In 2005 Google releases Google Maps, code.google.com, Site targeting, blogger mobile, Google scholar, and iGoogle. For the years following, Google releases countless new search sites including Patent Search, and new features to existing Google sites; keeps expanding and donating money towards

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