Hbr Case Analysis

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Case Assignment 1: National Cranberry Cooperative Submitted by: Sarbin Shrestha For Managing Operations and Technology The Cranberry harvesting business has been growing profitably, 99 percent of which were contributed by the various cooperatives. Among the various cooperatives National Cranberry Cooperative (NCC) was one of the largest cooperative which had operations in major growing areas. According to the vice president of operations at the NCC (Hugo Schaeffer), there were problems in the operation which needed to be thought upon. These problems which are also the main issue of the case are listed below: • Uncontrollable overtime cost at the receiving plant #1(RP1) and a very slow unload process at the same RP1. The truck and drivers had to spend so much time waiting to unload the process fruit into the RP1. This made the cooperative workers to spend more time to finish the process resulting in high worker overtime cost. In addition there was a problem of absenteeism. • There was a problem with the grading system of the berries by color. The 50% of berries that was being graded as top quality deserved no premium. The previous attempts to counter the problems were made by installing additional Kiwanee dumpers at the RP1. However even the high cost paid for dumpers didn’t solve the problem. For the improvement of the grading system, installation of a light meter system costing $20000 and an additional fulltime operator was being considered. average time taken to unload=7.5 min per truck Dry Berries Wet Berries Dry or Wet Dry Wet Figure: Process flow diagram of RP1 Capacities: Dumping Capacity = 5 * 75 *

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