Have You Seen This Woman?

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Bonnie Wehr English 1101-11 Mr. Murphy 2/9/10 Have You Seen This Woman? In John Berger’s book Ways of Seeing, written in 1972, he explains that women are often reduced to sexual objects to pleasure men. Berger also explains that women know they are being watched and consequently watch themselves and their behavior in the presence of men. Berger’s argument is still applicable and definitely stands today, because women are seen as objects and also survey themselves. In ads that are seen every day, women are seen as objects. Almost all ads have a scantily clothed woman to get the attention of the intended viewer (man). In a Buffalo ad, for example, has a woman who is sitting on the ground and in the process of taking off her pants. You can see her thong, and she has eyes for only the person looking at her. Berger describes this gaze as “…[looking] out of the picture towards the one who considers himself her true lover – the spectator-owner” (56). This woman is completely giving herself to the viewer, and by her position and face she is agreeing to it without a doubt. It is sickening to see that this woman or any other would give themselves up so easily. This is just the same as it was thirty years ago. Everyday women look in the mirror to check to see how they look. This is the act of surveying oneself which women do every day. In this ad a woman is looking in the mirror. “The mirror is often used as a symbol of the vanity of women” (Berger 51). Women survey themselves to view how they would look to a man. The side of women that views their image is described as being male. This is to say that women view themselves as a man would. This ad is rather tame, but this proves Berger’s point that women survey themselves. This ad is another good example of women being objectified. This is supposed to be the same girl, but she is split in two. Her top half is similar

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