Goodyear Finincial Analysis

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Abstract This document discusses Goodyear Tire Company and its financial performance. The analysis discusses internal financial metrics as well as external competitive factors. The company is viewed as being a strong investment target as well as being generally well managed and led. Goodyear fares well in comparison to the overall market. It has utilized its assets as leverage to obtain competitive differentiation and is intent on expanding its global presence due to higher material costs in its home market and losses incurred by some of its largest customers such as the U.S. automotive manufacturers. Goodyear Financial Analysis Company Overview Goodyear Tire & Rubber Company (Goodyear) is one of the world’s most recognized tire and rubber manufacturers. Goodyear also operates a global truck and truck tire service and retreading networks. Goodyear is headquartered in Akron Ohio and employs in excess of 77k individuals and operates 96 plants across 28 unique markets (Goodyear, 2007). The company has traditionally been a strong market performer but is recent financial performance has begun to exhibit some deficiencies. While revenues increased for its 2006 reporting cycle by 2.7% to $20,258m, the company also reported an operating loss of $224m versus an operating profit of $489m during 2005 (Goodyear, 2007). Additionally, the company reported a net loss of more than $330m and these types of operating and net losses are not sustainable over the mid to long-term. Business Risk (ROIC) Business risk is commonly determined as a factor of return on invested capital or ROIC. Goodyear had revenue earnings of $20,258 for 2006 and its combined capital totaled $2,573. Since ROIC is expressed as a percentage and determined by dividing total capital into earnings before interest and taxes (EBIT), Goodyear appears

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