Brief Case: Reliance Baking Soda Situation Analysis: Reliance Baking Soda is an established mature product that is common in households. The product is sold through several types of retailers and is often sold through promotions at both the consumer and trade level. As the year 2008 quickly approaches the domestic brand director is tasked to increase profits by 10% before SGA, overhead, and taxes in order to fund the launch of two new high priority products by 2008. Problem Definition: Baking soda is a boring product that has low turnover. Furthermore the brand has the current advertising campaign emphasizing on different ways to use baking soda can be assumed to not be very effective since advertising recollection is low.
PCA offered no public statements about its product recall until January 13, 2009, months after salmonellosis cases had been found to be a result of their company’s practices. Their unprofessional practices continued to lead to a large-scale organizational communication failure as the public rose to confusion by not having any information. Hallman and Cuite (2010) stated, “Confusion can arise when consumers have too little information about contaminated products”. They explained that if consumers “cannot successfully distinguish affected from unaffected products, they are likely to either under-react by assuming that they do not own any of the recalled products or over-react by discarding or avoiding the purchase of anything that resembles it”. PCA’s lacks of adequate responsibility for their wrong doings lead to ethical dilemmas and communication failure.
1. How structurally attractive was the Russian ice cream market? Discuss how its industry structure can be made more attractive. The Russian ice cream market was not structurally attractive in 2002. The two major shocks to the Russian economy in 1991 (fall of the Soviet Union) and 1998 (financial crisis) had major impacts on the ice cream industry as well (Appendix A and B).
DIPPIN DOTS ICE CREAM QUESTION 1 PESTEL analysis is “a framework that categorises environmental influences into six main types: political, economical, social, technological, environmental and legal.” (Johnson et al, 2010) The costs involved in manufacturing of ice cream were high, as the ingredients and equipments used were expensive. Special equipment and freezers were required at retail outlets because the ice cream had to be served at super cold temperatures. Older generations were Dippin Dots most loyal customers and they introduced it to younger generations, furthermore the ice cream did not last very long at outside temperatures and was beaten at innovation when competitors came up with the slab concept and selling of their ice creams in convenience stores. Earlier in development the flash freezing of liquid cream was patented but a patent infringement lawsuit was rejected and competitors could make products similar to those of dipping dots. Porters five force model is “a framework for industry analysis and business strategy development.” (Porter, 2008, p68-104) The loss of the patent broke the barrier of entry into the market hence there was a high threat of new entrants.
Issue: The core issue Unifine Richardson (UR) faces is their sole honey supplier, Harrington Honey (HH), will run out of Chinese honey in a little over a month because the Canadian Food Inspection Agency (CFIA) recently found traces of chloramphenicol (a banned antibiotic associated with causing a sometimes-fatal blood disorder) and rejected the contaminated honey. Until China finds a way to detect contaminated honey, Unifine Richardson cannot sell any of its current Chinese-Canadian blend. Because of the CFIA’s findings, the global supply of honey will decrease by 20%, thus causing an increase in price. Harrington Honey will not be able to maintain the honey stream. The price of honey, globally, has already been on a steady incline (Exhibit 2) and the shortage will further intensify this trend.
Colombo Soft-Serve Frozen Yogurt Case Solution General Mills acquired Colombo Frozen Yogurt to increase net sales with little additional marketing cost. Frozen yogurt is sold through independent shops and impulse locations. The GMI sales force focused on the impulse segments， and its price promotion lifted its sales volume. 1. Competitive environment for Colombo Independent shops: Colombo mainly distributed through independent shops in the early 1980’s.
Case Study 1: Pillsbury Cookie Challenge Summary Refrigerated Baked Goods (RBG) in Canada branch performance were not quite satisfied over the past two years. Volume growth between 2004 and 2006 had been flat at 1%, Household penetration had fallen to 24% from previous years. As marketing manager of the RBG business, Guillen must propose a solution to repair Pillsbury refrigerated baked goods business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits, Guillen found it is necessary to change the segment in the Canadian market. Proposing this idea to GMCC, Guillen need to consider all the challenges he faces, and he need to discover a strategy to increase household penetration in the following years.
Mission: To maintain a dominant position within the Russian market c. Vision: Ice cream from Ice-Fili on every kiosk and dinner table Currently there is no clear target, but a target should be set in order to know where you want to go. A 2% market share increase is a good starting point. They should maintain their dominant position and expand upon it by pursuing their vision. Now let’s take a look at Ice Fili’s current business model. Business model canvas (Osterwalder) Ice Fili’s business model is typical of a product manufacturing company as seen in detail on the following page.
Until mid of 2004, the company faced a lot of problems which included declining in sales, falling revenues, failing franchisees, closing stores, having problems with the U.S. Securities and Exchange Commission over false and misleading financial statement, and law suits. These leaded KKD to hold back the expansion plans that had been projected. In late 2005, the stock traded around $6 per share, down almost 90% from its all-time high of close to $50 per share. The new strategy had been executed which focused more on a specialty retail strategy than a wholesale bakery strategy, promoted sales at company’s own retail stores and used the ‘hot doughnut experience’ as marketing tactic with customers . An additional strategy is to expand the number of outlets nationally using both company owned stores and area franchisees.
Sour Grape Ice Cream: Case Study 8.1 Grantham University BA 430 Intro to Quality Management Instructor: Benjamin Brink February 24, 2015 Abstract The Quality Ice Cream Company is having issues with the quality of the new flavor that they introduced called Sour Grape Ice Cream. The batches are not consistent and have to be discarded. The company needs assistance with analyzing all of the data that they have collected. The fluctuations in the taste, consistency, and color are causing batches to be discarded creating the failure to meet the demand of the consumer. Identifying and solving the issue with research, planning, and implementation will resolve the company failing to meet the demands of the consumer.