George Essay

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Assignment Questions 1. What are the chief elements of Redbox’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Redbox is taking? What type of competitive advantage is Redbox trying to achieve? A: Sell cheap $1 rentals, at multiple convenient locations through kiosk’s. Overall Low-cost provider strategy ($1 rental/day), return to any kiosk location. On demand provides a low cost rental at the convenience of your home. Location of convenience reels customer’s interest in while they are out at locations. 2. What does a SWOT analysis of Redbox reveal about the overall attractiveness of its situation and future prospects? A: S: Kiosk’s (24,800) Location – Front entrances and area between cash registers Price ($1) Return Policy (Any location) Efficiency (Purchase and Return) Time 20 seconds to return % Growth (new-old/old) 08 = 22,400 – 13,700/13,700 = 64% 06 to 07 = 218% 07 to 08 = 95% 09 to 12 = 46.67 % Filed IBO in 08 42,000 Kiosks in 12’ 47.8 % as of 09 of physical rental market share Lack of competition License agreements (Production Companies) Blu-ray / 3-D, Games Reserve to rent online W: Subsidarie to Coinstar Agreements Mainly new releases (No classics) # of copies No Cash transactions O: Expansion (Global, more kiosk’s at various locations) Penetration Pricing Raise Increase Capacity Streaming (Digital) Downloads Offer popcorn/ snacks, etc. vending machines T: On- Demand / Netflix Slowing rental market Limited Capacity Overall build strong partner relationships, short term investors is promising b/c of continuous growth, and gain more customers and satisfy. Will slow down b/c of size and market. Lack competition and

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