The study of the feasibility of North Star's entering the generic product market started on the 5th of August 2013,
generic products are a rapidly growing part of the market today. Generic product known as a product that is not marketed and sold under some type of name brand these generic brand products were introduced in parts of Europe, the United Kingdom, and the United States and quickly attracted the attention of consumers who were looking for ways to save on food and other household consumer products. One of the main advantages to the generic brand products was the cost. For producers, the savings in packaging were often significant, allowing them to continue to generate profit from the sales of the products. Consumers benefited from the low unit price, which was sometimes drastically lower than even the most inexpensive of name brands.
While generic branding originally focused on such staples as canned goods, cake mixes and fruit juices, enterprising entrepreneurs quickly expanded the line to include household items like dishwashing detergent, laundry detergent, and floor cleaning products. At the height of the no-name or generic brand fad, there were even some distributors that were selling generic beer.
Eventually, the concept of generic branding came to include the introduction of store brands. While many retailers carried lesser known signature brands that were only available in selected chain stores, the idea of putting the name of the retailer on the package led to a new way of marketing a generic brand product. While the packaging still tended to be very simple in appearance, the name of the chain store selling the product was now prominently displayed. During this phase, frozen vegetables and fruits joined the ranks of generic brand products that were sold in supermarkets across the world