General Motors Brazil at the Automotive Industry

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General Motors Brazil at the Automotive Industry Introduction Several of vehicles play a very important role in the world; from 1914 Henry Ford began to mass produce cars using assembly lines. Automobile industry had a high development in the past 100 years. US, Europe and Japan are the major producers and exporters. Automobile industry produces automobiles and other gasoline-powered vehicles, such as buses, trucks, and motorcycles. The automobile industry is one of the most important industries in the world, affecting not only the economy but also the cultures of the world. It provides millions of jobs for people, generates billions of dollars in worldwide revenues, and provides the basis for a multitude of related service and support industries. Automobiles changed transportation in the 20th century, improving the way people live, travel and so on. Auto companies are now experimenting with cars powered by such alternative energy sources as natural gas, electricity, and solar power. With the rise of customers demand, the competitions among the automobile industry are becoming more and more intense. It is report: In 2006, the world vehicles productions were 69210,000. And America company manufactured 11260,000. (http://wardsauto.com) General Motor, Toyota, BMW, VW and so on, those famous and big vehicle manufacturers competed intensely for the vehicles sales market. Background General Motors Corporation, the world's largest automaker, has been the global industry sales leader for 76 years. Founded in 1908, GM today employs about 284,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. (http://www.gm.com) In 2006, the GM’s total net sales and revenues is 207.3 million dollars, and at same time, GM manufactured 9.181 million of vehicles.. Its market share increased in 2006 compared to

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