1. Describe the importance of employee benefits as a strategic component of fulfilling the goals of HRM.
The importance of employee benefits as a strategic component fulfilling the goals of HRM at Zappos and Genentech is that it can boost low turnover rates and high employee ratings for fulfillment. With placing benefits, employees will have the feeling of being more of an asset to the company rather than just being a worker. With that employees would dedicate and put much more effort and time for better for the company which would then increase and generate more productivity and profit. When employees feel like they have benefited from the organization in turn they would become loyal to the organization and will stay instead of likely moving to another organization. Employees will tend to be more motivated to work. Through employee benefits, the goals of HRM are achieved in effective ways.
2. Explain how Genentech and Zappos are using employee benefits as a motivating tool.
Genentech also Zappos, they try to make it a fun place to go to work at. Genentech and Zappos offer many benefits to employees that would attract and keep employees within the organization. The great thing about benefits it can provide meaning and value to employees that can increase the worker enthusiasm and moral in the work environment. With this, employees will then become more motivated to increase performance and feel secure within the organization which can lead to low turnover rates and highly satisfied employees.
3. Do you believe the incentive benefits such as those offered at Genentech and Zappos can be used in other organizations? Why or why not?