Functionalism, Conflict Theory, Symbolic Interactionism, and Exchange Theory.

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Mariellyce Smith Principles of sociology 2000 Week Eleven: Individual Work March 20th 2014 Abstract My paper will discuss Public opinion and propaganda ... approaches to functionalism, conflict theory, symbolic interactionism, and exchange theory. Sociologists Alfred and Elizabeth Lee (1939) found that propaganda relies on seven basic techniques, which they termed “tricks of the trade.” To be effective, the techniques should be subtle, with the audience unaware that their minds and emotions are being manipulated. If propaganda is effective, people will not know why they support something, but they’ll fervently defend it. Becoming familiar with these techniques can help you keep your mind and emotions from being manipulated. Name calling: This techniques aims to arouse opposing to the competing product, candidate, or policy by associating it with negative images. By comparison, one’s own product, candidate, or policy is attractive. Republicans who call Democrats soft on crime and Democrats who call Republicans insensitive to the poor are using this technique (Calhoun, 2002). Essentially the opposite of the first technique, this one surrounds the product, candidate, and/or policy with images that arouse positive feelings. She’s a real Democrat has little meaning, but it makes the audience feel that something substantive has been general that it is meaningless; yet the audience thinks that it has heard a specific message about the candidate(Allan, 2006). Transfer. In its positive form, this technique associates the product, candidate, or policy with something the get by with saying “Coors is patriotic,” but surround a beer with images of the country’s flag, and beer drinkers will get idea that it is more patriotic to drink this brand of beer than some other kind. In its negative form,

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