Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Kudler Fine Foods Product Launch Plan Kudler Fine Foods Product Launch Plan Kudler Fine Foods provides gourmet fare to the San Diego area of California. After realizing continuous revenue increases since 1998, expansion efforts to Mexico and Spain include a new product line offering of gourmet flavored vinegars. Initial market research and competition research provided information that these areas were ignored in the gourmet food market. A wide range of market research determines success or failure when entering an unexplored market with a new product. For example, choosing the appropriate target market and communications mix when entering the gourmet market of these countries is vital to success.
Equipment and Effect Kudler fine foods is looking to revamp their marketing campaign in stores by featuring employees and showcasing their fresh products in store displays. The dilemma they are facing with this task is deciding whether it would be beneficial to outsource the photography or do the photography in house. The purpose of this analysis will analyze the equipment requirements and costs incurred, plus the effect of in-house photography on day to day operations. Kudler Foods-In house equipment and associated costs If Kudler decides to bring the photography in-house for their project, they will have to consider the cost of setting up an operation there. First, they will need to consider construction of an area with professional lighting that can be used for the in-house photography; a studio area.
Marketing Kudler Fine Foods Nanette Chambers MKT/421 July 8, 2013 Marketing Kudler Fine Foods In the current retail food industry there are numerous competitors struggling for the same dollar. It is vital for each business to recognize their target market, recognize their competitors and then put together their marketing plan. The information below will detail Kudler Fine Foods marketing strategies which consist of increasing its services, improving its effectiveness of the business and increase consumer purchase cycle. This paper will also talk about areas where Kudler Fine Foods needs to expand their market research. Kudler fine food is a store that markets fine foods and needs to bring about increasing their goods to the
Kudler Fine Foods Purchasing System BSA/502 October 15, 2010 Kudler Fine Foods Purchasing System The corporate office of Kudler Fine Foods is looking to update their current purchasing system. They want to incorporate some of the latest technologies in the hardware and software arena to streamline the current process. This should also include the ability to transmit information from each location to the corporate headquarters on a regular basis electronically. Current Purchasing System The purchasing system for Kudler Fine Foods is rather primitive when compared it to what is currently available in the marketplace. At the end of each shift, the store manager faxes sales data to the Purchasing Function.
They also ask customers about what they would like to see in their stores or any other items that the company can improve on to make their business more enjoyable. In order for Kudler Fine Foods to keep a competitive edge they need to strengthen their marketing research. The company knows what consumers want know and what they like about their company at the current moment, but the company needs to do some research on business trends and forecasting. Kudler Fine Foods need to use secondary data in order to find this information out. The company needs to see how other companies similar to Kudler Fine Foods did throughout the years.
Marketing research is important in the development of Kudler Fine Foods’ marketing strategy and tactics because it provides information that they can use to create a long-term business plan. For example, through marketing research Kudler Fine Foods can gain concrete information on how their customers feel about their product and services. They can then use the information they gathered to make adjustments to their business plan so it provides them with a better chance to meet their customer’s wants and needs. Without the information that is provided from marketing research Kudler Fine Foods would have to rely on conjecture in relation to the steps that they should take in developing a market strategy. Marketing research takes the guess work out of being able to provide products that their target market desires and provides information about what type of product changes are needed to increase their
One company has even proposed finger print scanners to eliminate the need for traditional check out by combining payment account, loyalty card, and biometric identification in the same retailer maintained database. (Bold, 2004) With all of the benefits that this type of information may enable in retail shopping, it also high lights the risks involved in having this much personal data available in one place. “If access to and use of customer data are to remain viable, organizations must come up with ways to address customers' concerns about privacy. First and foremost, they need to let customers opt in to their data-sharing arrangement. This would address the "unintended use of data" problem; customers would understand exactly what was being done with their information.
Corporate headquarters could benefit from replacing the 24-port hub with a 24-port switch. In all the networks, replacing the hubs with switches will help to alleviate possible network congestion caused by the hubs rebroadcasting the signal to every device on the network. These changes will provide more bandwidth per channel to accommodate more VoIP phones and other expansion if needed in the future. In addition, the new switches will segregate the single larger networks into smaller Virtual LANs, which will further alleviate network traffic. A disadvantage
Kudler Fine Foods CAAT Analysis R. Blaine Brumbaugh Acc 542 October 8, 2012 Ralph J. Petrillo Preface Over the past few weeks there have been a number of suggestions made to Kudler Fine Foods to improve their accounting information system. These suggestions included incorporating a new resource enterprise management system, ways to improve internal controls, and methods to make the data tables a little more efficient. By incorporating the Intuit QuickBooks Enterprise Solutions, Kudler Fine Foods can easily store and retrieve data without having to install the program on multiple machines. This program also allows for more automation of functions, which reduces the amount of duplicate entries that have to be made, and saves on time and