(Word Count: 80) • Advertisement- Connecting to the masses thru all modes is crucial for building the cars image. • Promotional Offers – like giving out discounts for the first few cars booked • Strategic Alliances – Alliances with other low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g. : France) and also the Mid-range income group people who can’t afford a normal SUV, While establishing a correlation between their requirements and benefits of Duster. 4.
Your shoppers must always be able to find these necessity items in stock whenever they are needed. These much needed products include household cleaners, health and beauty items, paper products and food items. As the current market structure of the dollar general store is important we look at the effect of government regulations. As seen in the last couple of years, DG has started offering advanced in-store services to their employees which in turn is passed to the consumers. However, more services can be added to attract consumers the best thing any business person can do is to get familiar with the country that you’re targeting.
Without the trust of the hierarchy of Ford managers the project wouldn’t have been delivered or achieved in the manner it was. Trust in suppliers was a risky decision because it was the ford mentality to “force suppliers to adapt their technology to Fords specifications”. This showed a level of confidence and belief that the suppliers could use their knowledge and skill and produce results for the new diesel engine. It was a complete change in the tradition of product development or the “norm” associated with Ford headquarters. The systematic developed environment was removed to allow Alex and the team to meet the deadline and deliver the new and improved diesel engine within thirty six months.
Economy- The type of market our society is currently in. If we are in a recession, consumers might not be buying cars. Social- Society is starting to go away from power and really want MPG. Save money any way possible. Are the forces the same, or are they different?
Bloomingdales is a higher end store that sells high quality products at a high price. They are currently losing many customers because the economy will not move out of the stagnation period. Right now the customers need to be saving their money in case they need it later to pay bills rather than spending it on clothing. Many consumers are starting to shop at stores like Macy’s or Kohl’s where they are offered almost the same quality products at lower prices. Some of Bloomingdales biggest competitors are Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Barneys New York, Lord & Taylor and Nordstrom.
Some of the disadvantages of the piecework pay system is that when the firm is slow at production, the worker will see it in their paycheck. If there isn't enough work then employees are limited to the number of units they can produce. This can bring on a lot of stress to the employee since the paychecks are not the same as they used to be. For example in the HRM incident I know that Bob wants to use his bonus to buy his wife a new car for her birthday. If he doesn't receive the bonus then he is short money for the down payment for the car, therefore he is then left stressed and disappointed to know he does not have the full amount to put down for what he had in mind to give his wife for her
Some stations ran out of gas and shut down. For instance, many gas stations around the Los Angeles were forced to shut down. The ration suppliers could not afford the high price of fuel, which resulted from the shortage of petroleum. Consequently, many drivers had to wait for a long line at an opening gas station to get gas with a higher price. The increase of gas prices hurt the benefit of motorists.
• Accelerate development of new products our customers want and value. • Finance our plan and improve our balance sheet. • Work together effectively as one team. ONE GOAL: The goal of ONE Ford is to create an exciting and viable company with profitable growth for all. II.
Besides the practical aspects Harris extended his idea towards marketing by having the material be compatible for printing advertisements on. Weaknesses The price of the product is a major source of weakness. 30 dollars for each door guard leaves the target market unclear. The product is too expensive for companies to give away as a promotion item, and seen as too expensive for older cars that already had dents and scratches. The specific market of new cars means less sales.
The next thing that plays a part is the real income that car buyers have. Over the years the economy has gone down and there for the income has dropped and people aren’t spending as much on cars heck some people don’t even spend any money on cars any more. Which really can have a great impact on the demand of cars. Because if there isn’t many people wanting cars means that the need to make a ton of them isn’t as good and can really fall back on to the workers that could lose their jobs. Next, over the years people are starting to want to become greener which means them taking out factors in there that harm the environment.