Health Care Marketing Analysis Shanita V. Brown HCS/539 May 27, 2013 Thomas Sloan Health Care Marketing Analysis “The health marketing mix is vital for a successful health promotion campaign (Pralea pg. 43).” In the health care system today, the marketing mix generally is based on the four P’s known as product, price, place and promotion. The product is concrete and solid products and services. The product is the actual physical item. Pricing is based on being able to price the products at a rate in which customers are willing to pay.
These financial statements are used to aid in decision making (Cleverly & Cameron, 2007). Financial Viability A successful health care organization (HCO) must be cost efficient. The HCO must collect dollar payments from the community that could include both patients and non-patients in the amount equal to at least the amount that it pays to its suppliers to be financially viable. To determine this one could look at the financial income statement or balance sheet
The most important role or function for a health care manager There are several roles and functions that a health care manager incorporates. The function that the manager has is to change with the times as well as the stock holders on how the facility is run. The manager must be accountable for not only him or herself but also the employees. He or she has to be able to have on the spot decision- making at all times. The production of the facility has to flourish for the cost of the hospital to be in the black and not the red.
Ethics, market integrity, and the role of regulation in facilitating market integrity have major implications for private industry, government, political groups, and special interest groups. The Bipartisan for Health Care, LLC is a not for profit advocacy group that emphasizes ethical contribution toward improving health coverage for all Americans. The Modern Health Care for All Americans reform effort to transform health care plan constitutes an important public policy initiative that exposes formidable challenges for individuals, and organizations with an ethical dilemma (Obama, 2008). In the current business environment the fundamental considerations of health care involve various morally relevant factors that express straightforward goals that seem well-matched with consequentialist ethics. According to Salladay (2006), consequentialist ethics ethical choices are relative to the context in which they must be made and should be guided by the desired outcomes, which must be beneficial (p. 24).
It helps to meet both quality and cost effective measures by patients. (Leatherman, 2013) United health care effectively communicates the performance results and feedback to the customers that provides the detailed process of decision making abilities. United Health care provides the important guidelines of preventing health issues at an initial stage which is important in healthy life style. It helps to make the patients healthy. United health group is committed to offer a wide range of health insurance plans and other benefits.
Reflection Journal: Cost/benefit of Sustaining Life Social and Organizational Issues in Healthcare Southern New Hampshire University Written by: Pratikkumar Patel The economic evaluation of health and environmental interventions for sustaining a life is becoming increasingly important. In the light of limited funding, such evaluations can provide an important tool to demonstrate the economic return of investments in intervention, compare the effectiveness of one intervention against another and help policy-makers allocate their limited budget. As I see my career as a Healthcare Administrator, it is important for me to know method of economic evaluation that values all benefits against all costs. The resulting cost-benefit ratio gives an indication of whether or not the benefits outweigh the costs of an intervention, and hence provides a decision-making tool with a broad societal perspective. In this journal, I will be reflecting about how insurance companies, hospitals, and patients can use Cost-benefit analysis for sustaining a life.
Roles and Functions of a Manager HCS 325 December 10, 2013 Roles and Functions of a Manager Health care managers are essential members in the health care industry. The roles and functions of a health care manager can create an ideal work environment for health care managers and their team. The basis of this essay will discuss the roles of management functions used by today’s health care managers, the most vital part for managers in the diversified health business, and what expectations of this Health Care Management program. Four Major Functions of Management The management process consists of four major functions: organizing, planning, controlling, and leading. Organizing is when the manager divides the workload between subordinates, arranges resources needed to perform the job, and coordinates the results to achieve the company’s goals.
There are various different internal and external stakeholders that Dr. DoRight has to deal with on a daily basis. Healthcare is a business and is it important to identify the stakeholders because they are the reason for the business. Some stakeholders also have a major influence on how successful the business will be. One major stakeholder in this case is the patient. This is the reason why the hospital is in business, to provide medical care to the patient.
Managed competition is intended to attain the maximum worth for customers and employers as they purchase health care. “The goal of managed competition is to divide providers in each community into economic units to motivate them to develop efficient delivery systems (Corder, et.al, 1996).” Managed care delivery systems exist to offer the consumer with quality, efficient, and cost effective services. Employers began to pay close attention to the variety and value of health care benefits purchased, and began to pressure insurers as well as managed care organizations to offer basic benefits at reasonable prices, which would ensure valuable service and care. In addition, employers are implementing outcomes research and cost data to help select the best suppliers for their employees (Corder, et.al,
How might competition impact the services provided to the patient? How does the improvement upon the resources, tools, and competency of medical staff personnel involve the element of competition? If we were to consider how far modern medicine has evolved within the last several decades, it is obvious that the competition for further improvement has allowed the health care industry to evolve exponentially. The services provided to the patient, the resources available to the patient, the tools utilized during patient treatment, and the level of knowledge and expertise of the medical staff all impact the proficiency and reputation of the health care organization. As a patient we place the utmost faith and fidelity within the hands of those providing treatment, we are entrusting personal information about ourselves with the unanimous understanding that our best interests will always remain a priority, and we expect successful treatment regardless of the reason or purpose for the visit.