American Intercontinental University Unit 1 Individual Project MKTG 205 – Principles of Marketing March 7, 2012 Abstract In this paper I will identify marketing environment forces that could influence a locally owned restaurant. I will further discuss strategies to overcome obstacles and to capitalize on opportunities that will arise from these market forces. Market Forces Introduction Many things can influence whether a restaurant is successful. Poor decisions can lead to catastrophic failure very quickly in this type of business. Management must be aware of these things in order to offer their product to a customer at a reasonable price if they want to stay in business.
Data Table Analysis Sean James Uy ACC/542 November 24, 2014 Professor Deborah McKinsey Data Table Analysis Following the many successes of Kudler Fine Foods, Kathy Kudler soon had to face bigger business decisions to keep her company afloat. This paper will evaluate the data tables that Kudler Fine Foods maintains for inventory purposes. The created Entity Relation diagram and pivot table will give accurate information for valuable recommendations to improve decision making in the long run. Design Elements of the Data Tables Kudler Fine Foods’ inventory is specifically listed on the business’s inventory report by items sold, store locations, general ledger code and the amount. These codes are listed with only six digits, with
Target Versus Walmart: How the Major Retailers Stack Up MGMT 371 - Business Operations and Analytics Jim Beauchamp April 11th, 2015 I. Introduction and Hypothesis When you think of your ultimate shopping experience, what comes to mind? Some shoppers are motivated by extreme savings - their shopping location is mainly based on price and who will offer them the best deal. Others are drawn into a store by the allure of the entire “shopping experience.” How they feel while shopping and what kind of environment that’s provided plays a major part in their decision. Although they might crave an affordable price, it is important to still be exposed to stylish, unique choices.
Wal-Mart needs to elaborate more on how they plan on saving people money. If I have never shopped there, I wouldn’t even know what products they sell by reading the mission statement. The second company I chose to write about is Target. Target’s mission statement states “Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More, Pay Less brand promise.” (Target Corporate, 2012) This mission statement tells me the reason that the company exists and that is to deliver outstanding value, innovation and an exceptional guest experience. Their mission is to consistently fulfill the “Expect More, Pay Less promise.” The information I believe needs improving would be who exactly the customer is and what products they are selling.
Based on the case, the company had 910 locations in 2006 competing with the top restaurant chains in the USA such as Mc Donald’s and Starbucks. Their uniqueness gave them a competitive advantage above the rest, leading to their great success in these years. It is clear from the case that Panera Bread constantly review their strategy. We feel that this has enabled the company to enhance their performance. They have changed their business strategy on a number of occasions by offering different products and services.
Lemonade Stand Season Three Written Report BUS 599 – Introduction to Quantitative Principles Instructor Lee Meadows August 8, 2011 Lemonade Stand Season Three Written Report In the lemonade stand business the income statement for season three reflects revenue, expenses, and the net profit for the season, which consisted of six days. Net income increased by 13.1% and revenue increased by 11.36%. I wanted to make the season a little more interesting so I decided to purchase more equipment to see if there was a difference in the operation of the stand. A comparison can also be seen and made between all three seasons that the stand operated. This report is essential in enabling important, informed business decisions.
EXECUTIVE SUMMARY The purpose of preparing this report is to provide a financial appraisal of Tesco plc. By that, the shareholders and the stakeholders can know the financial position of the company. By these investors, and customers of the company will use the information in rating the company’s performance over the last previous years. This will also help management in knowing their strengths and weaknesses and will adopt mechanisms to take advantage of the opportunities and minimize the threats that may exist. The key conclusions that will be shown in this report is that, Tesco plc is very strong financially and that it is growing steadily in the market position this has been aided by the huge fixed asset in property.
Cox main goal as of right now is to move her business out of the house and to a storefront right here in Abilene. Erin wants to offer her products at a competitive price but to also meet the demand of middle to high-end customers in the Abilene area and also start to cater parties and events. Cox Cupcakery offers a variety of cupcakes, bread, and pies. The products are baked fresh to order daily, which means that is the cupcakes are of the utmost quality and are as fresh as you can get them. Cox has 8-10 flavors that are year round and a variety of seasonal products.
Strategies: Diversify brNDS AND ITEMS Build more intensive distribution Stress brand differences Does it offer something better than others? -Mobile app -Easy to customize experience -Focus on human interaction -Foresee new trends Diversification: Launch advertising business in new country. Create a groupon chain store in new countries, with all discounted products. To increase number of deals bought per month Groupon should offer: * Dinner deals for date nights * Weekend dinner deals for families for every $100 spend in month of food and drink a gift card for $10 offered. * Keep customer satisfaction & loyalty but special offers to those who purchase deals often and are members of Groupon for longer than a year.
Answer: They have strong health strategy in regarding their strategy president Clinton call Mr. Howard and ask about their health care strategy so this is the advantage for the company. Their strategies are to much good the benefits of their strategies are these that with out spending to much on marketing company they enjoy a huge sales. Question #3:- What are starbucks target market(s) and how has the company tried to appeal to them? Answer: Starbucks target market by different type of strategies starbucks open cafe starbucks a full service restaurant in Seattle. Three more restaurants were scheduled to open by the end of the year.