Fight Club And Consumerism

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The film Fight Club, directed by David Fincher, is a story about a nameless narrator, played by Edward Norton, who is a traveling car recall director for a major car company who meets a soap salesman named Tyler Durden, played by Brad Pitt, on one of the narrator’s car recall trips. After the narrator meets Tyler Durden, he goes back to his apartment to find out that it has been blown up and that everything he owned was gone and all he had left was the clothes on his back. So he calls Tyler Durden up and they go to a bar to talk. Tyler is quite the opposite of the narrator in the fact that the narrator is very materialistic and Tyler is not at all. As they walk out of the bar that night Tyler asks the narrator to hit him. Then the narrator and Tyler realize that neither of them have ever been in a fight and Tyler asks him the question, “How much can you know about yourself if you’ve never been in a fight?” (Tyler Durden) When other men see them fight they ask to join in. Tyler and the narrator quickly realize that their are more people out there who want to fight. So they start a secret fight club in the basement of the bar. The popularity of the fight club spreads and their ends up being fight clubs all over the country. Fight club then turns into “Project Mayhem” which is basically a cult thats objective is to take down modern civilization and the corporations. The film brings up the social criticism that we are all consumers and that this is a consumer world that we live in. “The things we own end up owning us.” (Tyler Durden) As a consumer you find meaning in life as a consequence of purchasing more and more goods. “I had it all. I had a stereo that was very decent, a wardrobe that was getting very respectable. I was close to being complete.” (Narrator) The narrator’s idea of being “complete” is the concept that once you “have it all” you will be complete. But
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