Fast Entertainment And Multitasking In An Always-On World

In today’s society it is almost impossible to escape the different technological advances we are faced with day to day. Throughout the last decade technology has gone through a lot of progression. We went from books and broadcasts such as newspapers, magazines, radio broadcasting and CDs; to the different kinds of smart phones, tablets, computers, and televisions that we have easy access to. Technology has changed the ways in which we are able to communicate amongst each other, gain access to information, goods and services. In Craig Watkins, Fast Entertainment and Multitasking in an Always-On World, he likes to call this “fast-entertainment- this ever-widening menu of media content that we can consume easily and on the go” (142). We are able…show more content…
When you think of advertising when it comes to traditional media, most think of tv-commericals, magazines, radio, etc. When you think of new media most think internet. With traditional media advertisements have to find a way to grab consumer’s attention, whereas with new media advertisements already have your attention. Traditional media has to find different tricks to help keep consumers attention and not change the channel. As Brain Williams writes in "Enough about you", depending on the type of show, television was made to “already agree with your views.”(473). that goes along with the type of commercials that channel plays also. Say for instance you are watching Nickelodeon; you won’t see Victoria Secret commercials playing. You will more than likely see things geared toward children such as Luck Charms or Toy R Us commercial, more family oriented content. The problem advertiser’s face with traditional media is the fact that if a consumer does not find interest and what that product is they can easily change the channel and find something that does. When it comes to new media it is right in your face. You do not have a choice, to change the channel because you will once again be bombarded by more ads, and just like traditional media that make sure it is geared toward you. Certain websites have a system called ad choice, which keeps track of the websites you have visited, and come up…show more content…
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